Page 312 - MARSIUM'21 COMP OF PAPER

Intan Yusniza (2022)

functionality is critical to a website's success, and it should be a priority during the planning stage. The content of
the information from the website is referred to as website functionality. The term "functionality" relates to the
standpoint of appropriate material, whereas "usability" refers to how effective and joyful the website is for showing
products and services. The ease with which a person may navigate a website and obtain the information they require
or purchase the product they desire is referred to as website functioning. The appearance of a website design may
be attractive to the eye. When it comes to visual design and appeal, prioritising usefulness above aesthetics can pay
off big time. A well-designed website is more likely to attract more visitors, keep them on the site for longer, and
turn them into leads and, finally, customers.

H1: The dimension of website functionality has significance influence on the performance website hotels.

2.4.2 WEBSITE QUALITY

The functionality and usability of hotel websites are two factors that reflect their usefulness and efficacy (Au
Yeung and Law, 2004). The website system of a hotel usually serves two purposes. As consumer views and online
operations become a determinant, website satisfaction is a crucial notion in e-commerce. Consumers' opinions of
the website's quality are based on elements that suit the needs of customers and give them a positive general view.
Attractive websites can improve a consumer's inclination to buy. The number of visitors to a website influences its
quality. However, the most important element to consider when evaluating a website is the quality of the information
supplied, the quality of service interactions, and the quality of human-computer connection. The first step is to
provide information to customers so that they can make an informed decision about whether or not to buy something
online. From the perspective of the consumer, internet booking offers value by offering free information. The
primary goal of running a website, from the standpoint of a management, is to generate revenue through online
business. Hoteliers will benefit from online customer exchanges since more people will visit the website. The
customer's decision to make an online reservation is heavily influenced by the website's quality. Hotel website
development has improved throughout time as a result of technological advancements. Over the course of the year,
a growing number of new hotels open their doors, squeezing into an already crowded market. The approach is
determined by how well a modern hotel invests in the development of its website design. What a hotel exhibits and
what it does not display on its website, and how to maintain the website's quality. The service provided may be the
same, but how the same service is viewed on the internet depends on the website's quality. Quality website creation
has long been employed by hotels as a competitive advantage. The quality of a website plays a vital role in
developing favorable attitudes, trust, and consumer satisfaction with it, all of which influence a customer's decision
to use it for a transaction.

H2: The dimension of website quality has significance influence on the performance website hotels.

2.4.3 WEBSITE USABILITY

The usability of a website refers to how simple it is to utilize an object. Anything with which that individual
can interact should be usable. Usability has been described in the context of websites and software applications as
the ease with which an average person can utilize the website to accomplish a specific purpose. Learnability refers
to how simple it is for a new user to complete a job for the first time, such as visiting a hotel's website. Memorability
refers to how easy it is for customers to return to a website after not using it for a while. After becoming familiar
with the site, efficiency refers to how rapidly users can execute tasks on it. Errors refers to the number of errors
users make while using the website, their severity, and how easy they are to recover from. Satisfaction refers to
whether users enjoy the website's design, while errors refers to the number of errors users make while using the
website, their severity, and how easy they are to recover from. The major reason that usability is so crucial is that
there are so many similar websites that if the first one they visit is not useful, they will move on to the next one.
This is because boosting usability is a wonderful way to attract consumers to visit your website instead of one of
your competitors', and it's also a strategy that keeps customers returning to your site. Indeed, high-quality, user-
friendly websites attract customers and give a site a competitive advantage over the competitors. Website usability
defined website usefulness into four categories: usability, effectiveness, customer satisfaction, and website
responsiveness. The design of a website affects its usability. It will assess the usability of a website by focusing on
the information provided and the perceived ease of use by customers. (Hassan and Li, 2005) looked at a variety of
factors to determine website usability, including screen uniformity, consumer interaction, and media consumption.

H3: The dimension of website usability has significance influence on the performance website hotels.

2.4.4 ONLINE TRAVEL AGENCY (OTA’S)

Hotel companies can increase their profits by using online channels such as websites, shifting their focus to
the hotel and tourism industries, and also using online travel agents, thanks to the advent of the internet. Due to the
nature of the travel industry, online booking has become a popular option for tourists. Consumers may now get

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