Page 303 - MARSIUM'21 COMP OF PAPER

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towards one particular issue can be high difference due to their background, experience and nature of their gender.

H5 : Is there a significant different among the gender of the audience towards the audience perception of interethnic ?

One-Sample Test

Test Value = 2
Mean 95% Confidence Interval of the
t df Difference Difference

Sig. (2-tailed) Lower Upper
Gender -13.162 105 0.000 -0.623 -0.72 -0.53

Table 9.0
As we can observe from the table above, the significant value is 0.000 less than the p-value (0.05) . It means that there
are significant difference among the male and female audience towards the perception of interethnic. This might
because the nature of male and female are different in perceiving things.

4.5 Summary of Data Analysis

Table 10.0 summarized the hypothesis that was support from the result of analysis below:

Research Hypothesis Analysis Plan Result

H1 : There is significant relationship between aesthetic value in Multiple Regression Accepted
Petronas CNY advertisement and audience perception towards
interethnic relation

H2 : There is significant relationship between social value in Multiple Regression Accepted
Petronas CNY advertisement and audience perception towards
interethnic relation

H3 : There is a significant relationship between religious value in Multiple Regression Accepted
Petronas CNY advertisement and audience perception towards
interethnic relation

H4 : Is there a significant different among the age group of the ANOVA Rejected
audience towards audience perception of interethnic relation ?

H5 : Is there a significant different among the gender of the audience T-test Accepted
towards the audience perception of interethnic relation ?
Table 10.0

5.0 DISCUSSION, RECOMMENDATION, CONCLUSION

This study should be able to find out the primary cultural value in Petronas CNY festive advertisement.
Moreover, it should also conclude the most significant cultural value in Petronas CNY festive advertisements that
influence the racial relation. Another objective of this study is to examine the most significant element in Petronas
CNY festive advertisements that influence the consumers’ perceived value towards Petronas. Nevertheless, I hope that
this study can increase the knowledge of students and readers.

5.1 DISCUSSION

As a marketing major undergraduate, I know that produce an television advertisement that can present and
deliver cultural values to different ethnics in one country is extremely challenging. Despite the result of the report,
myself feel touched and emotional when I watched these meaning advertisement created by director Ahman Yashim
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