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loyalty toward Only U Mobile Enterprise. Through the result and finding that has been acquired the value of standardized
coefficient (ß) of the most independent that have strongest relationship and strong supported with 0.445 (Price). Its display that
price have the highest association with beta score 0.445.

5.4 Research Implications

The elements that influenced consumer loyalty toward Only U Mobile Enterprise were explored in this study. It
emphasises the methodologies and hypotheses that addressed the problem statement and met the research objectives.
Companies may deliver the proper value to their target customer and achieve a competitive advantage over other similar
companies by understanding the elements that are currently driving consumer loyalty toward Only U Mobile Enterprise.
This research provides theoretically to academic research through supplying new empirical findings such as store
environment, service quality and price is related to the customer loyalty toward Only U Mobile Enterprise. The research
found that only the price has a significant relationship with customer loyalty toward Only U Mobile Enterprise.
The goal of this study is to improve the efficiency theoretical framework in customer loyalty toward Only U Mobile
Enterprise based on SPSS analysis. Price had the highest beta value and was acknowledged as the strongest predictor in this
study with a value of β=0.445. Therefore, researcher proposed a loyalty program which includes reward points, punch card
and cash-back to increase customer loyalty toward Only U Mobile Enterprise. The result shows that the proposed loyalty
program has a great impact to the customer loyalty toward Only U Mobile Enterprise.

5.5 Limitation and Recommendation of the Research

Throughout this study, the researcher encountered a few limitations. First, this study used a judgmental sampling method with
a tiny sample size. Although the sample size (n=135) meets the needed minimum sample size (n=115) according to the formula
proposed by Tabachnick and Fidell, (2013), this sample size does not represent the overall population, resulting in a lack of
generalizability of its findings. Thus, for more assertive and representative results in future studies, larger samples and
probability sampling method such as simple random sampling are recommended.
Next, three independent variables that influence dependent variables are limited in this study. In fact, the present study
may explore the effects of various elements on customer loyalty such as switching barriers, customer satisfaction, trust and
image It is suggested that future researcher should consider different factors that might influencing the level of customer loyalty
toward a company.

Lastly, the data was collected using a Google Form questionnaire that was distributed to the target respondent. Using
online Google Form questionnaire method causes some limitations of the study. For example, low response rate, sample
selection, and internet availability should be considered. As a result, future surveys could incorporate a wider range of research
approaches, such as physically distributing questionnaire forms and conducting an interview-based data collection survey.

5.6 Conclusion

In conclusion, all objective of this research has achieved. The independent variable which include price has a significant
relationship with consumer loyalty towards Only U Mobile Enterprise except for store environment and service quality. Thus,
the main factor that influence consumer loyalty towards Only U Mobile Enterprise was the price.

Based on the findings, it also can be concluded that there was a differences between the pre and post intervention toward
customer loyalty in this study. Since all of the objectives were achieved, the discussions and findings from this study could be
used as a guideline for the purpose of research study.

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