Page 346 - MARSIUM'21 COMP OF PAPER

Demographic Profiles Characteristics Frequencies Percentage (%)
Male 51 37.8
Gender
Female 84 62.2
15 and below 1 0.7
16 - 25 years old 127 94.1
Age 26 – 35 years old 5 3.7
36 - 45 years old 0 0
46 – 55 years old 2 1.5
56 and above 0 0
Malay 18 13.3
Chinese 112 83.0
Ethnicity
Indian 3 2.2
Others 2 1.5
Below RM 1000 115 85.2
RM1001-RM3000 14 10.4
RM3001-RM5000 5 3.7
Monthly Income Level
RM5001-RM7000 0 0
RM7001-RM9000 0 0
RM9001 and above 1 0.7
3 time and below 125 92.6
Frequency of visiting 2-6 times 8 5.9
mobile electronics store in 6-10 times 1 0.7
a month 11-15 times 0 0
15 time and above 1 0.7

Table 4.2: Summary of Respondent’s Demographic

4.2 Scale Measurement

4.2.1 Normality Test

In this research, all dependent and independent variables are subjected to normality test in terms of Skewness and Kurtosis.
According to Hair et al. (2010) & Bryne (2010), “A data is considered to be normally distributed if the value of Skewness
between -2 to +2 and Kurtosis value has to be between -7 to +7”. The results of normality test based on Skewness and Kurtosis.
Is shown in Table 4.3.

N Valid Skewness Kurtosis
Variables
(Statistic) Value SE Value SE
Store Environment 135 -.566 .209 -.121 .414
Service Quality 135 -.962 .209 1.162 .414
Price 135 -.561 .209 -.188 .414
Customer Loyalty 135 -.823 .209 .822 .414

Table 4.3: Result of Normality Test

The result of normality test shown at Table 4.3 in this study for all the variable are consider normally and perfectly
symmetrical distribution because all the Skewness values fall into the ideal range between -2 to +2 and Kurtosis value fall in
to range between -7 to +7. The skewness for store environment is -0.566 and the kurtosis is 0.121. Followed by service quality,
the skewness is -0.962 and the kurtosis is 1.162. Meanwhile price have the value for the skewness of -0.561 and the kurtosis is
-0.188. Customer loyalty have the skewness of -0.823 and the kurtosis is 0.822.

4.2.2 Reliability Test

Reliability test is performed in order to ensure that the results of variables used in this research are trustworthy and
reasonable. The Cronbach’s Alpha is used to examine the reliability of the variables. Reliability coefficient is higher than
0.70 is considered reliable (Cronbach & Shavelson, 2004).

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