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Store Environment .074 .835 .405
Service Quality .172 1.869 .064
Price .445 5.247 .000
Dependent Variable: Customer Loyalty

Table 4.5: Multiple Linear Regression for Coefficient

Only one variable, price (β = 0.445, sig = 0.000) was found to be statistically significant in Table 4.5. The other variables
reveal that they are no significant in relation to the continuous, dependent variables because their significant value is more than
0.05, which is store environment (β = 0.074, sig = 0.405) and service quality (β = 0.172, sig = 0.064). As a result, the strongest
factor that influenced by customer loyalty is price because the coefficients beta value (β) is the highest in the study.

Model R R Square Adjusted R SE of the Estimate

1 . 599 .359 .345 .75407

Table 4.6: Multiple Regression – R Square

According to table 4.6, the R-square value is 0.359, indicating that the independent variables of store environment, service
quality, and price account for 35.9% of the variance. Moreover, another independent variable that is not assessed in this study
contributes an additional 64.1% to customer loyalty. Meanwhile, the adjusted R value is 0.345, indicating that independent
factors explained 34.5% of the variance in this study.

4.4 Paired Sample T-test

Paired samples t-test has been used to evaluate the impact of the intervention – loyalty program on dependent variable in
this research. The value of significant must be less than 0.05 to show the effectiveness of the intervention – loyalty program on
dependent variable.

Intervention Results
T-test Sig. (2-tailed) 0.000 (p > 0.05)
Pre 3.6907
Mean Post 4.5981

Table 4.7: Paired Sample T-Test Result for Intervention-Loyalty program

Based on the table 4.7, there was a statistically increase in pre intervention (M=3.6907) and post intervention – loyalty
program (M=4.5981). The sig (2-tailed) is 0.000 which the significant value is less than 0.05, therefore it can be conclude
that there is a significant difference between pre and post intervention – loyalty program in this study.

4.5 Summary of Findings

Support of
Research Objective Research Hypothesis Hypothesis (Yes or Result
No)

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