Page 9 - MARSIUM'21 COMP OF PAPER

NURUL NISYYAH BINTI MD SAHABANDI, DR. NOR ZAFIR BINTI MD 44

SALLEH

THE IMPACT OF PROMOTIONAL STRATEGY TOWARDS CONSUMER
BUYING BEHAVIOR: A CASE STUDY AT PUSTAKA AZHAR

RABIATUL ALYA NAJIHAH BINTI ZULFADZLI, DR. NOR ZAFIR BINTI 45
MD SALLEH

THE INFLUENCE OF THE BRAND EQUITY ON CUSTOMER’S PURCHASE

INTENTION: A CASE STUDY OF KARISMA JAYA ENTERPRISE

RAHIMAH BINTI AZMAN, DR. NOR ZAFIR BINTI MD SALLEH 46

STUDY OF EFFECTIVENESS & CHALLENGES MULTI-CHANNEL
DISTRIBUTION MARKETING MINYAK MASAK CAP LESONG

SITI AMIRA BINTI SAIM, DR. ADAVIAH BINTI MAS’OD 47

MEASURING CUSTOMER SATISFACTION FOR COURIER SERVICES
USING SERVPERF: A CASE STUDY OF NINJA VAN

SITI AYSHAH BINTI SANIP, PROF. ROHAIZAT BIN BAHARUN 48

ADVERTISING CONTENT ANALYSIS (ACA) FOR PETRONAS
ADVERTISEMENTS IN CELEBRATION HARI RAYA FROM 2010 TO 2020

SITI SUHAILEY BINTI ABD WAHID, DR. ADAVIAH BINTI MAS’OD 49

FACTORS INFLUENCING CONSUMERS’ INTENTIONS TOWARDS
FRAUDULENT DIETARY SUPPLEMENTS AMONG JOHOR CONSUMERS:

A CASE OF TDC HOLDINGS SDN BHD