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of online customers. The greatest approach to win over a customer's heart and satisfaction is to provide a better product than what is already
on the market. In order to do this, Awanazstyle Sdn. Bhd may need to improve the quality of their product presentation in both advertising
and packaging. Recent product presentation methods, including in video and 360-degree rotation format, portray product information in a
more realistic way as compared to the static image and plain text formats that have been prevalent during the early years of online commerce
(Verhagen et al., 2014).

The customers' experiences of the shopping environment, as stated in the problem statement, are critical factors in determining whether
they will be satisfied with their online buying experience. If a store chooses to use a website or social media platform, the platform should
accurately represent the products and services that the merchant is providing. To guarantee that customers are comfortable while purchasing
or browsing through the online catalogue, a user-friendly interface should be considered by Awanazstyle Sdn. Bhd. A visually appealing
website is meaningless if the client is unable to fully comprehend or explore all of the information. As a result, having an appealing design
and a user-friendly interface, and making it simple for customers to explore are all critical components for creating a successful online
shopping experience of Awanazstyle Sdn. Bhd.

Finally, it was shown that the customer's experience with the shopping procedure had an impact on customer satisfaction. Developing an
awareness of the salient dimensions of online shopping comfort and the particular domain within each dimension is a critical starting point
for online merchants who want to optimise customer speed and ease of buying online (L. (Alice) Jiang et al., 2013). Consequently,
Awanazstyle Sdn. Bhd should ensure that relevant information about the product, including product descriptions, images, and customer
testimonials, is made accessible to customers. This may assist the customers in making purchase decision, and positive reviews can improve
the customer's urge to purchase. With the availability of a range of online payment methods, businesses should choose the ones that provide
the easiest and quickest transaction to ensure high levels of customer satisfaction. A well-designed shopping procedure is essential for
providing a seamless shopping experience.

There are a number of suggestions for future researches. Other variables, particularly the three important variables, should be investigated
in future in-depth studies. They are essentially the factors that impact customer satisfaction. Furthermore, owing to time restrictions, only
125 complete sets of questionnaires were able to be collected. Consequently, it is advised that the size of surveys, including the number of
respondents, be raised so that more accurate and trustworthy findings may be obtained, as well as to increase the credibility of the study.
Samples might also be divided into age groups to better understand the perspectives. The sample utilised was restricted to customers who
have bought clothing online through Facebook with Awanazstyle Sdn. Bhd., and it did not include consumers who purchased other types of
commodities. Hopefully, future research will be able to address this issue.

■ 6.0 CONCLUSION

The outcome of this study was the effective identification of the customer satisfaction theory, which indicated that customer experience
would lead to customer satisfaction, for Awanazstyle Sdn. Bhd. The results revealed that customer's experience with the shopping
environment, the customer's experience with the shopping procedure, and the customer's experience with the product had substantial impact
on customer satisfaction. However, the research found that the customer's experience with staff service did not impact customer satisfaction.
The results will give valuable insights into the elements that retailers should consider to achieve a greater level of customer satisfaction
especially for Muslimah apparel industry.

■ 7.0 ACKNOWLEDGEMENT

To begin, I would like to express my sincere appreciation to Dr. Mazilah Binti Abdullah, my thesis supervisor, for all of her suggestions,
encouragement, and constructive criticism. Additionally, I want to convey my gratefulness to Dr. Adaviah Binti Mas'od for teaching on the
topic of Marketing Research. Next, special thanks to my expert validator, Dr. Norzaidahwati binti Zaidin who gave her honest opinion that
helped me develop this research instrument. To Awanazstyle Sdn. Bhd., thank you for sharing the knowledge and information, and for
helping me distribute my questionnaire to the target population.

It is also appropriate to recognize the help provided by a fellow friend. I want to express my heartfelt thanks to all of my friends who have
come to my aid on many times. There were a lot of things to consider about their opinions and ideas. Unfortunately, there was not enough
space in this area to list all. To each and every one of my family members and friends, I deeply appreciate their efforts.

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