Page 571 - MARSIUM'21 COMP OF PAPER

Figure 6 shows the social media communication strategies implemented to Pro Bakers Enterprise. Figure, 7, 8, 9, and 10 shows the
contents created for Pro Bakers Enterprise in two months from September to October 2021. Figure 7 illustrates the recipe of honey
wheat muffin with no sugar in the post caption by highlighted the list of ingredients using an image of the muffin. In addition, Figure
8 shows a poster with some suggestions on what can be made from the ingredients provided by Pro Bakers Enterprise –
marshmallows such as toasted marshmallow, campfire style with Nutella, brownies with marshmallow, and marshmallows popcorn.
Additionally, Figure 9 shows a poster of tips on how to measure the ingredients accurately. Lastly, Figure 10 shows Malaysia Day
greetings from Pro Bakers Enterprise and reminded the audiences about their open business hour.

Observed Pro Bakers Enterprise's Facebook page posting, obtained content inspiration
from other baking supplies Facebook pages and the Internet, listed out the content ideas,
and finalized the strategies

Published at least one post and story every day

Pinned post introducing Pro Bakers Enterprise at the Facebook page

Used video to promote Pro Bakers Enterprise and its products
st October 2021

Added photos of Pro Bakers Enterprise’s store in Google Maps

September – 31
Changed copywriting style to more customer friendly

st
1
Shared various and related contents (recipe, baking tips, baking ideas and product
functions), holiday greetings and store tour

Used relevant hashtags for every post

Posted thought-provoking questions to develop engagement

Figure 6: Marketing Strategies Implemented for Pro Bakers Enterprise

550