Page 609 - MARSIUM'21 COMP OF PAPER

4.5.3 The main values found in the Syukur Raya

In Syukur Raya, the author discovers some noble values that can send a positive message
to the audience. Among the noble values contained in Syukur Raya are helping each other,
sincerity, generosity, the spirit of neighborliness, appreciation, and mutual forgiveness.

For example, Poji helped Mak Jah get gas because Mak Jah ran out of gas to cook rendang.
Moreover, the researcher can see the generous value in this advertisement when Mak Jah
cooks rendang to give to her neighbors. Next value is the researcher can see when Poji
appreciated the rendang gift from Mak Jah by thanking her. The researcher can also see the
strong neighborhood spirit in Taman Bawang. They respect each other, help each other and
forgive each other. Neighbors have a variety of behavior. As Mak Jah said in Syukur Raya,
“We’re neighbors, of course there are ups and downs, like a family. We need to forgive
each other because neighbors are like family.

Figure 15: Poji helped Mak Jah get gas because Mak Jah ran out of gas to cook rendang

Figure 16: Mak Jah give rendang to her neighbours

Figure 17: Poji appreciated the rendang gift from Mak Jah by thanking her

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