Page 605 - MARSIUM'21 COMP OF PAPER

As a result of the researcher's research on the Rendang SoRaya advertising video, the
researcher found two elements of Petronas brand marketing in this advertising video. At
1:02 minutes, this scene shows Soraya refueling a car at a Petronas petrol station. At 1:07
minutes, the scene featured Soraya's red car and a Petronas tanker trailer passing through a
village road on the edge of paddy fields. The marketing element of the Petronas brand
included in this advertisement is intended to highlight the image of Petronas and also to
promote Petronas to the audience. Apart from promoting the Petronas brand, this Petronas
advertisement also aims to convey a positive message to the audience in fostering the spirit
of unity and togetherness among the multiracial community in Malaysia
.

Figure 8: This scene shows Soraya refueling a car at a Petronas petrol station.

Figure 9: The scene featured Soraya's red car and a Petronas tanker trailer passing through
a village road on the edge of paddy fields

4.4 Antara Dua Jendela (2020)

Antara Dua Jendela is the first animated Hari Raya advertisement released by Petronas.
The Petronas Raya Advertisement in 2017 is different from the Hari Raya advertisements
in previous years. The idea of a Hari Raya advertisement in the form of animation was
sparked when our country was hit by the Covid-19 pandemic and could not go out to
make the filming of the advertisement.

4.4.1 Storyline

Antara Dua Jendela is a love story between Uda and Dara. Uda is Pak Tam's house while
Dara is Mak Teh's house. This Raya advertisement tells the story of an old man known as
Pak Tam who lives alone at home because of his daughter, Syasya who works abroad. Pak
Tam lives in a village house and lives next door to Mak Teh.

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