Page 604 - MARSIUM'21 COMP OF PAPER

4.3 Rendang SoRaya (2019)

4.3.1 Storyline

Rendang SoRaya tells the story of a girl named Soraya, a Negeri Sembilan girl who is also
a trainee cook, who wants to produce meat rendang that is as delicious as her mother's
cooking. In the effort, Soraya returns to her hometown to celebrate Hari Raya and keep
track of the secrets of how her mother prepares rendang cooking. Soraya met people close
to her mother at the market to find out the secret of the ingredients that produce the rendang.
On the morning of Raya, Soraya cooked her mother's rendang recipe while imagining the
memories of cooking rendang with her mother's deceased.

4.3.2 The characters in c

Table 2 below shows the characters in the Rendang SoRaya advertisement. The main
character in this ad is Soraya, who is a chef from Negeri Sembilan. Other characters
involved in the success of this ad are Ros, Soraya's father, Pak Amran, Aunty Jayanthi,
Kumar, Uncle Chong, and Soraya's boss.

Character name Characters

Soraya A chef in a restaurant and originally from
Negeri Sembilan.

Ros Soraya’s mother
Soraya’s father A husband who misses his wife's cooking

Pak Amran A butcher in the market

Aunty Jayanthi A coconut milk seller in the market

Kumar Aunty Jayanthi’s son who likes to tease
Soraya
Uncle Chong A seller of asam keping in the market
Boss The owner of the restaurant where Soraya
works
Table 2: The characters in Rendang SoRaya

4.3.3 The main values found in the Rendang SoRaya

In Rendang SoRaya, there are some noble values that can be used as a good example to the
audience. Among the noble values that the researcher found from this advertisement were
generosity, friendliness, respect, and loving. For example, Uncle Chong generously gave
Gula Melaka for free to Soraya. Apart from that, Soraya was friendly and greeted the seller
in the market. Soraya also showed respect for the elders by greeting Pak Amran with
‘Assalamualaikum’. The longing of a son and father for his late wife and mother shows a
strong bond of love between the family

4.3.4 Marketing elements of Petronas brands that used in Rendang SoRaya

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