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Figure 10: This scene shows Syasya forgiving on the morning of Hari Raya with his
father, Pak Tam
Figure 11: it shows the Mak Teh family working together to prepare Raya food in the
backyard.
4.4.4 Marketing elements of Petronas brands that used in Antara Dua Jendela
Based on the author's research in this advertising video, the author found some marketing
elements used by advertisers to promote the Petronas brand to the audience. At the 1:07
minute, there is a marketing element used which is ‘Petronas gas’. In this scene, Mak Teh
and her children are cooking rendang and lemang in the yard. Next, the researcher found
an element of marketing at the 2:59 minute, this scene shows Mak Teh looking at a picture
of his son on Instagram wearing a ‘Petronas uniform’. The next marketing element is at the
4:13 minute in this ad video showing Fadzli wearing a ‘Petronas uniform’ and Syasya is
making a video call.
Figure 12: Marketing element of Petronas brand in the scene is Petronas gas
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