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This study examines Kongkong Ecotourism Facebook page’s visitor travelling intention through the influence of
brand page commitment, brand awareness, word of mouth and annoyance. The researcher discovered that brand awareness
and word of mouth have positive influence on Kongkong Ecotourism visitors’ travelling intention while annoyance and
brand page commitment have negative influence to the visitor’s travelling intention. In conclusion, Kongkong Ecotourism
Facebook page may refer to this study for future improvement through clear data analysis collected.

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