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Qamarina & Zuraidah (2022)

Sasmita, J., & Suki, N. M. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty,
brand awareness, and brand image. International Journal of Retail & Distribution Management.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer
response in the airline industry. Journal of Air Transport Management, 66, 36-41
Shahid, Z., Hussain, T., & Zafar, F. (2017). The impact of brand awareness on the consumers’ purchase intention. Journal of
Marketing and Consumer Research, 33(3), 34-38.

Shojaee, S. and Bin Azman, A. (2013). An Evaluation of Factors Affecting Brand Awareness in the Context of social media
in Malaysia. Asian Social Science, 9(17).
Srinivasan, S., Pauwels, K., Hanssens, D.M. And Dekimpe, M.G. (2004). Do promotions benefit manufacturers, retailers,
or both? Management Science, Vol. 50 No. 5, pp. 617-629.
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equity, Business Administration Faculty, University of Seville, 1 Avenida Ramo´n y Cajal,41018–Seville, Spain.

Xinhe, S. (2019). Price awareness, social influence, sales promotion, and brand awareness affecting purchase intention of
cosmetics in Bangkok.

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