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Qamarina & Zuraidah (2022)

5.4 Conclusion

The purpose of this study was to investigate the factors that influence brand awareness of Clayniq Enterprise. There are three
hypotheses were proposed and the data were collected from respondents in Malaysia to test the proposed hypothesis. The
results show in this study supported all the assume research hypotheses in a significant way except for H2. The study confirms
that only brand characteristics and advertising are important in enhancing brand awareness of Clayniq Enterprise. It is
necessary for all brand to increase brand awareness by increasing interaction with the brand, creating positive brand
associations, improves brand loyalty by communicating it with the target market, and encouraging customers to become
connected with brand and associated products. Brand awareness can be enhanced not only through advertising and brand
characteristics, but also through social media tools such as Instagram, Facebook, Twitter, and Tiktok, which help to reach
customers in interesting ways and helps promote the company and its brand awareness.

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