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Qamarina & Zuraidah (2022)

I believe that products with well-
known brand names are always of
excellent quality.

4.2 Multiple Regression

Multiple Linear Regression is used to investigate the linear relationship between independent variables and dependent variable.
The significant value is used to determine whether the independent variables have a relationship with the dependent variables;
if the significant value is less than 0.05, the results should be positive. The Standardized Coefficients Beta value, on the other
hand, is used to determine which independent variables have the most significant relationship and will be influenced by the
dependent variable. As can be seen from the Multiple Linear Regression Results in Table 4.6, only two variables were found
to be statistically significant: Brand Characteristics (β = 0.413, sig = 0.000) and Advertising (β = 0.399, sig = 0.000). There is
only one variable, Sales Promotion (β = 0.095, sig = 0.132), which indicates that the variable is not significant in relation to
the continuous, dependent variables because their significant value is greater than 0.05. As a result, the most powerful factors
influenced by Brand Awareness are Brand Characteristics and Advertising.
Table 4.6: Multiple Linear Regression – Coefficients

Standardized
Model T Sig.
Coefficients Beta
(Constant) 1.197 .233
Brand Characteristics .413 6.082 .000
Advertising .399 5.572 .000
Sales Promotion .095 1.515 .132

Table 4.7: Multiple Linear Regression – R Square

Model R R Square Adjusted R SE of the Estimate
2
1 .788 .621 .613 .55398

As can be seen in Table 4.7, the value of R-square is 0.621. According to this value, the independent variables of Brand
Characteristics, Advertising, and Sales Promotion contributed 62.1% factors to Brand Awareness. Besides that, an additional
37.9% of Brand Awareness factors are deduced from another independent variable that is not assessed in this research.

5.0 DISCUSSION AND CONCLUSION
This research aims to determine the factors that influencing brand awareness of Clayniq Enterprise. The research findings in
this chapter are explained and assessed to answer all research questions discovered in the early stages of the current study
(Chapter 1), and the research findings are also summarized in this chapter. Furthermore, the findings of this study could be
applied to companies that want to increase their brand awareness, which is to be recognized by potential customers and properly
associated with a specific product or service. Finally, this chapter also will discuss the researcher's limitations throughout the
research, along with recommendations for further research.
5.1 Independent Sample T-test Analysis Discussion

In this study, an independent sample T-test was carried out to test the effectiveness of the proposed intervention which was an
online campaign on the dependent variable. Based on the results obtained from the T-test analysis from chapter 4, it shows
that there was a significant difference between pre-intervention and post-intervention towards brand awareness. The proposed
online campaign is being developed in the form of a poster campaign, which is a poster not only focused on promoting Clayniq's
product, but also emphasizing the message and conveying the message to targeted respondents. This proposed campaign
wanted to highlight the importance of healthy skin as well as how to appreciate and protect skin with the use of a Clayniq
product, Dual-Antibax Cleansing soap. This is because the Clayniq product promotes healthy skin, particularly when it comes
to treating external wounds.
In a marketing area, messages can positively promote brand awareness, so businesses should focus on developing message
content by developing stimulating customers. Sending a message that has a significant meaning in the minds of the customers
makes them more aware of the brand. According to Nguyen, C., & Nguyen, D. (2020), companies should implement messages
into a variety of situations while still ensuring that their content is displayed in a direct, precise, and simple way to develop an
interesting and creative message. Companies also must focus on presenting a message that can capture people’s attention so
that it can directly increase brand awareness. It is also important to consider human and emotional traits to ensure that the
message gets much attention from the audience. Therefore, the content of a message in a campaign should be able to convey

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