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Kerrie Bridson, Jody Evans, Melissa Hickman, Assessing the relationship between loyalty program attributes, store satisfaction and store
loyalty, Journal of Retailing and Consumer Services, Volume 15, Issue 5, 2008, Pages 364-374, ISSN 0969-6989,
https://doi.org/10.1016/j.jretconser.2007.08.004.

Marine, ‘5 Innovative Ways to Revamp Your Membership Pricing Strategy’, Springly. https://www.springly.org/en-us/blog/membership-
pricing-strategy/

McCall, M., & Voorhees, C. (2010). The drivers of loyalty program success: An organizing framework and research agenda [Electronic
version]. Cornell Hospitality Quarterly, 51(1), 35-52. Retrieved from Cornell University, School of Hospitality Administration site:
http://scholarship.sha.cornell.edu/articles/165/

McElroy, M.L. (2015). The role of zoos in educating visitors about conservation of wildlife and habitats: a design for Sunset Zoo in
Manhattan, Kansas.

Monroe, K.B. (2012), "Price and Customers’ Perceptions of Value", Smith, G.E. (Ed.) Visionary Pricing: Reflections and Advances in Honor
of Dan Nimer (Advances in Business Marketing and Purchasing, Vol. 19), Emerald Group Publishing Limited, Bingley, pp. 129-152.
https://doi-org.ezproxy.utm.my/10.1108/S1069-0964(2012)0000019012

National Zoo of Malaysia, Wikipedia, https://en.wikipedia.org/wiki/National_Zoo_of_Malaysia

Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2017). Thematic Analysis: Striving to Meet the Trustworthiness Criteria.
International Journal of Qualitative Methods. https://doi.org/10.1177/1609406917733847

Nuradzimmah Daim 2020, ‘Local tourism sector has suffered RM100 billion in losses due to pandemic’, New Straits Times, 14 December.
https://www.nst.com.my/news/nation/2020/12/649305/local-tourism-sector-has-suffered-rm100-billion-losses-due-pandemic

Nida Amalia, ‘Types of Loyalty Membership Card and Their Measurement Metrics’, TADA. https://blog.usetada.com/types-of-loyalty-
membership-card-and-their-measurement-metrics

Philadelphia Zoo – Become a Member, https://philadelphiazoo.org/become-a-member/

Remy Max (2019), ‘5 Membership Card Designs that Make Members Feel Special’, GlueUp. 23 May.
https://www.glueup.com/blog/membership-card-designs

Rose, P.E., Brereton, J.E., Rowden, L.J. et al. What’s new from the zoo? An analysis of ten years of zoo-themed research output. Palgrave
Commun 5, 128 (2019). https://doi.org/10.1057/s41599-019-0345-3

Rosenbaum, M.S., Ostrom, A.L. and Kuntze, R. (2005), "Loyalty programs and a sense of community", Journal of Services Marketing, Vol.
19 No. 4, pp. 222-233. https://doi-org.ezproxy.utm.my/10.1108/08876040510605253

San Diego Zoo Wildlife Alliance – Membership, https://sandiegozoowildlifealliance.org/membership-new

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