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5.3 Limitation and Recommendation

Throughout this study, there are several limitations and recommendations that need to be emphasized for improvement in future research.
Firstly, the research has been conducted among Johor residents only who consume dietary supplements of C2Joy Colostrum Milk produced
by TDC Holdings Sdn Bhd. Since the market of this product has expanded to the whole of Malaysia and abroad such as Indonesia and
Brunei, future researcher should conduct this study to the users of this product in those countries as well rather than focusing on particular
place only. This could help the researcher and TDC Holdings Sdn Bhd to replicate this study on a global scale for more diverse country to
generalize data pattern. Besides, there were some potential respondents who refused to answer the online survey distributed by the researcher
because they were not sure of the real purpose of this study even though has stated in the beginning section of the questionnaire. In fact, they
consider this study as a scam simply because there are parties who are trying to tarnish the image of TDC Holdings Sdn Bhd. Apart from
that, the researcher needs to get approval or an official letter to conduct the online survey for data analysis purpose as well. All transactions
also need to be documented as evidence that the research conducted is guaranteed safe and not a mere fraud.

5.4 Conclusion

The current research analysed regarding the relationship between variables of knowledge, attitude, subjective norms, perceived behavioural
control and awareness towards fraudulent dietary supplements among Johor consumers. There are five research objective and five hypotheses
were proposed and a conceptual research framework also was developed for this research. Subsequently, the total of 140 sample of
respondents were collected and examined by using SPSS Software Version 26 for data analysis part. Apart from that, the main findings
indicate the positive significant relationship between knowledge and consumers’ intentions towards fraudulent dietary supplements and it
is followed by the variable of attitude which also have positive significant relationship towards consumers’ intentions accordingly. However,
the other variables which are subjective norms, perceived behavioural control and awareness have negative significant relationship on
consumers’ intentions towards fraudulent dietary supplements. Therefore, researchers or marketers should pay more attention to these three
attributes in helping to solve the problems faced by TDC Holdings Sdn Bhd regarding the issue of fraudulent dietary supplements that cause
adverse impacts to all parties. Future researchers could conduct further investigation on fraudulent dietary supplements by adding other
possible factors into conceptual framework. As a conclusion, this research has fulfilled two out of five hypotheses and answered the research
questions and objectives. Last but not least, recommendations for future research were stated to minimize the limitations and improve
information as well as the understanding regarding dietary supplements intake among consumers.

■ 6.0 ACKNOWLEDGEMENT

In completing this thesis, I have been in touch with many people, researchers, academicians, and practitioners. They have contributed towards
my understanding and thinking from many aspects. In particular, I would like to express my deepest appreciation to my main thesis
supervisor, Dr Adaviah Binti Mas’od, for her encouragement, guidance, criticism and friendship. My deepest appreciation also goes to all
my colleagues and others who have involved in assistance on various occasions. Besides, Universiti Teknologi Malaysia (UTM) and
Librarians at UTM also deserve special thanks for their assistance in supplying the relevant literatures. Last but not least, I am grateful to
all my family members and friends for being with me throughout this study.

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