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            Nagpal, R., Behare, P. V., Kumar, M., Mohania, D., Yadav, M., Jain, S., Menon, S., Parkash, O., Marotta, F., Minelli, E., Henry, C. J. K., &
                   Yadav, H. (2012). Milk, Milk Products, and Disease Free Health: An Updated Overview.  Critical Reviews in Food Science and
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            Noor, N. A. M., Yap, S. F., Liew, K. H., & Rajah, E. (2014a). Consumer attitudes toward dietary supplements consumption: Implications
                   for  pharmaceutical  marketing.  International  Journal  of  Pharmaceutical  and  Healthcare  Marketing,  8(1),  6–26.
                   https://doi.org/10.1108/IJPHM-04-2013-0019

            Ong, F. S., Kassim, N. M., Peng, O. S., & Singh, T. (2014). Purchase behaviour of consumers of functional foods in Malaysia: An analysis
                   of  selected  demographic  variables,  attitude  and  health  status.  Asia  Pacific  Management  Review,  19(1),  81–98.
                   https://doi.org/10.6126/APMR.2014.19.1.05

            Peters, C. L. O., Shelton, J., & Sharma, P. (2003). An investigation of factors that influence the consumption of dietary supplements.
                   Health Marketing Quarterly, 21(1–2), 113–135. https://doi.org/10.1300/J026v21n01_06

            Riquelme, H. E., Mahdi Sayed Abbas, E., & Rios, R. E. (2012). Intention to purchase fake products in an Islamic country. Education,
                   Business and Society: Contemporary Middle Eastern Issues, 5(1), 6–22. https://doi.org/10.1108/17537981211225835

            T.   Mathiyazhagan,   &   Deoki   Nandan.   (2010).   Media   Mimansa.   Media   Mimansa,   September,   34–82.
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            Théolier, J., Barrere, V., Charlebois, S., & Benrejeb Godefroy, S. (2021). Risk analysis approach applied to consumers’ behaviour toward
                   fraud in food products. Trends in Food Science and Technology, 107, 480–490. https://doi.org/10.1016/j.tifs.2020.11.017

            Triandewi, E., & Tjiptono, F. (2013). Consumer Intention to Buy Original Brands versus Counterfeits. International Journal of Marketing
                   Studies, 5(2), 23–32. https://doi.org/10.5539/ijms.v5n2p23

            Wong, S. L., Hsu, C. C., & Chen, H. S. (2018). To buy or not to buy? Consumer attitudes and purchase intentions for suboptimal food.
                   International Journal of Environmental Research and Public Health, 15(7). https://doi.org/10.3390/ijerph15071431

            Wong, S. S., & Aini, M. S. (2017). Factors influencing purchase intention of organic meat among consumers in Klang Valley, Malaysia.
                   International Food Research Journal, 24(2), 767–778.

            Zhao, W., & Othman, M. N. (2011). Predicting and explaining complaint intention and behaviour of Malaysian consumers: An application
                   of  the  planned  behaviour  theory.  In  Advances  in  International  Marketing  (Vol.  21,  Issue  2011).  Emerald.
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