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Based on the Table 4.10 above, the results indicate variable of knowledge (β= 0.255, p<0.05), attitude (β= 0.358, p<0.05), subjective norms
(β= 0.073, p>0.05), perceived behavioural control (β= -0.022, p>0.05) and awareness (β= 0.078, p>0.05). Thus, the results of H1 and H2
are accepted while H3, H4 and H5 are not accepted. Table above also shows the highest value of coefficient beta were recorded by the H2
with the result of β= 0.358. As a conclusion, the higher the attitude of the consumer, the higher the consumers’ intentions towards fraudulent
dietary supplements.

4.8 Test of Best Predictor

In this study, it was found that attitude was the most significant predictor which influence consumer’s intentions towards fraudulent dietary
supplements with the values of (β= 0.255). Then, it followed by variable of knowledge which recorded the value are (β= 0.358) respectively.

■ 5.0 DISCUSSION & CONCLUSION

5.1 Discussion of the Results & Findings
The results and findings that are discussed will be utilized from the hypothesis formed to identify the significant the relationship between
variables of knowledge, attitude, subjective norms, perceived behavioural control, awareness toward consumer attention on fraudulent dietary
supplements.

H1: There is positive significant relationship between knowledge and consumers’ intentions towards fraudulent dietary supplements.
01
H : There is negative significant relationship between knowledge and consumers’ intentions towards fraudulent dietary supplements.

According to the results in Table 4.16, hypothesis testing on this study showing the knowledge on consumers’ intentions are supported by
the beta value and significant values which are (β= 0.255, p<0.05, t<1.645). Hence, variable of knowledge is positively significant towards
fraudulent dietary supplements. Therefore, the null hypothesis is rejected.
According to Referring to Axon et al., (2017), he stated that a consumer with a high level of education and knowledge of dietary supplements
could be more careful in their consumption of dietary supplements compared to the general population. This is supported by Zhu and Xie
(2015) which explained that knowledge significantly come up with attitude formation on products. Moreover, Kobayashi (2017) has
mentioned that knowledge regarding the supplements is insufficient especially about the quality of product, adverse effects and effectiveness
as well. Thus, in order to avoid the misuse of dietary supplements, all consumers must have knowledge regarding the usage and efficacy to
prevent themselves from receiving bad side effects.

H2: There is positive significant relationship between attitude and consumers’ intentions towards fraudulent dietary supplements.
02
H : There is negative significant relationship between attitude and consumers’ intentions towards fraudulent dietary supplements.

Based on the results in Table 4.16, the hypothesis testing indicate attitude on consumers’ intentions are supported with the results of (β=
0.358, p<0.05, t>1.645). Apart from that, it shows the variable of attitude is positively significant towards fraudulent dietary supplements.
Therefore, the null hypothesis is rejected.
According to A.S.R. Manstead (2001), attitude strength is realized as the strength of the relationship between the object of attitude and the
perceiver’s evaluation of the object. Hence, attitudes and behaviour should be strongly correlated when the attitude is highly accessible.
Besides, there is a study by Honkanen et al., (2006) described that the attitude of an individual toward product consumption is one of the
most crucial variables that indicated consumers' choice across products and services, including food. Meanwhile, there are researcher
mentioned that attitude is strongly linked to the engagement of a person in a given of health behaviour accordingly (Armitage and Conner,
2001). It also may cause a higher intention among consumers to avoid themselves from involving in fraudulent dietary supplements
consumption. Thus, positive attitude by people may lead to positive impacts on behaviour and able to increase their health.

H3: There is positive significant relationship between subjective norms and consumers’ intentions towards fraudulent dietary supplements.
03
H : There is negative significant relationship between subjective norms and consumers’ intentions towards fraudulent dietary supplements.

Based on the results in Table 4.16, it shows that variable of subjective norms values is (β= 0.073, p>0.05, t<1.645). This means H3 is not
supported due to values are not within the range. Subsequently, subjective norms is negatively significant with consumers’ intentions towards
fraudulent dietary supplements. Hence, the null hypothesis is accepted.
According to Ajzen (2006), subjective norms bring up to perceived social pressures to engage or not engage in a particular behaviour.
Nonetheless, subjective norms in some contexts have been shown to be predictors of bad behavioural intentions (Hausenblas et al., 1997).
This is supported by Abrahamse W. (2019) which stated subjective norms are not related to behavioural intentions due to energy consumption
which is not essentially noticeable to people outside the house, and thus less exposed to what others think. This appears to be a consistent
finding which intention are to decrease fraudulent dietary supplements consumption that is related to perceived attitudes and

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