Page 951 - MARSIUM'21 COMP OF PAPER

952 Teo & Dr Adaviah (2021)

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Murtiasih, S., & Siringoringo, H. (2013). How word of mouth influence brand equity for automotive products in Indonesia. Procedia-
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Pitaloka, I. W., & Gumanti, T. A. (2019). The effects of brand equity on repurchase intention: The role of brand relationship quality in
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Tong, X., & Hawley, J. M. (2009). Measuring customer‐based brand equity: Empirical evidence from the sportswear market in China.
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Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning.

Wu, L. Y., Chen, K. Y., Chen, P. Y., & Cheng, S. L. (2014). Perceived value, transaction cost, and repurchase-intention in online
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Yee, A. F., & Sidek, B. (2008). Influence of brand loyalty on consumer sportswear.

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