Page 950 - MARSIUM'21 COMP OF PAPER

951 Teo & Dr Adaviah (2021)

Chieng, Y. L., & Goi, C. L. (2011). Customer-based brand equity: A study on interrelationship among the brand equity dimension in
Malaysia. African Journal of Business Management, 5(30), 11856-11862.

Davcik, N. S., Da Silva, R. V., & Hair, J. F. (2015). Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues
for future research. Journal of Product & Brand Management.

Dennis, D. D. (2014). Successfully social: A non-profit’s guide to modern social media marketing.

Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014). Trust, satisfaction, and online repurchase intention. Mis
Quarterly, 38(2), 407-A9.

Gill, J., & Johnson, P. (2002). Research methods for managers. Sage.

Goh, K. Y., Heng, C. S., & Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-
and marketer-generated content. Information systems research, 24(1), 88-107.

Goi, C. L., & Goi, M. T. (2011, February). Review on models and reasons of rebranding. In International conference on social science and
humanity (Vol. 5, No. 2, pp. 445-449).

Gonzalez, C. (2010). Social media best practices for communication professionals through the lens of the fashion industry. University of
Southern California.

Ha, H. Y. (2004). Factors influencing consumer perceptions of brand trust online. Journal of product & brand management.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-
152.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results
and higher acceptance. Long range planning, 46(1-2), 1-12.

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what
motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.
Hoepfl, M. C. (1997). Choosing qualitative research: A primer for technology education researchers. Volume 9 Issue 1 (fall 1997).

Hossain, M. G., Saw, A., Alam, R., Ohtsuki, F., & Kamarul, T. (2013). Multiple regression analysis of anthropometric measurements
influencing the cephalic index of male Japanese university students. Singapore Med J, 54(9), 516-520.

Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of advertising in social networking sites: The teenage perspective. Journal of
interactive advertising, 10(2), 16-27.

Kim, W. G., Jin-Sun, B., & Kim, H. J. (2008). Multidimensional customer-based brand equity and its consequences in midpriced hotels.
Journal of Hospitality & Tourism Research, 32(2), 235-254.

Kucukemiroglu, S., & Kara, A. (2015). Online word-of-mouth communication on social networking sites: An empirical study of Facebook
users. International journal of commerce and management.

Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands?. Management
Research Review.

Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on
brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755-1767.

Lee, J. (2017). The influence of brand equity on repurchase intention: The moderating effects of justice perceptions and attribution. In The
proceedings of 2nd Business Doctoral and Emerging Scholars Conference (p. 73).

Lin, C. A., & Xu, X. (2017). Effectiveness of online consumer reviews: The influence of valence, reviewer ethnicity, social distance and
source trustworthiness. Internet Research.

Lin, C., & Lekhawipat, W. (2014). Factors affecting online repurchase intention. Industrial Management & Data Systems.

Lipsman, A., Mudd, G., Rich, M., & Bruich, S. (2012). The power of “like”: How brands reach (and influence) fans through social-media
marketing. Journal of Advertising research, 52(1), 40-52.
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