Page 977 - MARSIUM'21 COMP OF PAPER

978 Woon & Grace (2022)

Please indicate your family monthly income range.

-RM 900 to RM1000
-RM 1000 to RM 2000
-RM 2000 to RM 5000

-RM 5000 above

Please indicate the number of children does you have.
-1-2
-3-4

-5 or above
Section B: Factor Affect Consumer Purchase Intention towards My-Robot Academy Centre.

Instruction:

Please rate and answer the following questions on a scale of 1-5 to estimate the average of your view, as a customer.

Strongly Disagree (SD) = 1
Disagree (D) = 2

Neutral (N) = 3
Agree (A) = 4
Strongly Agree (SA) = 5

• Brand Awareness
Questions Scale:

Strongly Disagree Neutral Agree (A) Strongly
Disagree (SD) (D) = 2 (N) = 3 = 4 Agree (SA)
= 1 = 5
I am aware of the STEM Academy Centre 1 2 3 4 5
called My-Robot.
I probably can see the My Robot’s Academy 1 2 3 4 5
Centre’s sign board clearly.
I can recognise My Robot Academy Centre 1 2 3 4 5
among other STEM education providers in
Malaysia.
I know what the My Robot Academy Centre
looks like and can identify its location easily.
1 2 3 4 5

When I think of STEM education provider, 1 2 3 4 5
My Robot Academy Centre is the first of the
institutions that comes to my mind.

My Robot Academy Centre is a STEM 1 2 3 4 5
education provider that I am most familiar
with.

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