Page 979 - MARSIUM'21 COMP OF PAPER

980 Woon & Grace (2022)

My Robot Academy Centre is my preferred 1 2 3 4 5
brand for my children to learn.
I like the teaching methodology/ activities 1 2 3 4 5
that My Robot Academy Centre applied.
I will be proud when my children become one
of the students from My Robot Academy
Centre. 1 2 3 4 5

I trust/believe My Robot Academy Centre 1 2 3 4 5
can educate my children well.

For me, I always believe my children’s 1 2 3 4 5
learning process in My Robot Academy
Centre is enjoyable.

• Purchase Intention
Questions Scale:
Strongly Disagree Neutral Agree (A) Strongly
Disagree (SD) (D) = 2 (N) = 3 = 4 Agree (SA)
= 1 = 5
I would let my children to learn at My Robot 1 2 3 4 5
Academy Centre rather than any other STEM
education provider available in Malaysia.

I am willing to recommend other parents to 1 2 3 4 5
let their children to learn at My Robot
Academy Centre.

I have high intention to let my children to 1 2 3 4 5
participants at My Robot’s programs in the
future. (e.g., workshop, competition,
program)
On the scale of 1-5, how likely are you to
recommend My Robot Academy Centre to
your friends and family. 1 2 3 4 5

There is a possibility I will buy other 1 2 3 4 5
products for my children If My Robot
Academy Centre launches a new product
such as teaching materials, handbooks, etc.)
If My Robot Academy Centre is not capable, 1 2 3 4 5
I will not purchase other STEM provider’s
brands.

If My Robot Academy Centre near your 1 2 3 4 5
location is not capable, I will let my children
learn at other My Robot Academy Centre
Branches.

980