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981 Woon & Grace (2022)

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6. Appendix 6 shows the Reliability test for brand awareness, brand association, perceived quality, brand attitude and purchase
intention.

Variables N Reliability Score
(VALID) (Cronbach’s
alpha)
Brand • I am aware of the Robotics & Coding Academy called My-Robot. 200 .846
awareness • I can recognise My-Robot Robotics & Coding Academy among
other competing robotics academy.
• I know what My-Robot Robotics & Coding Academy looks like.
• When I think of robotics academy centre, My-Robot Robotics &
Coding Academy is one institution that comes to my mind.
• My-Robot Robotics & Coding Academy is a robotics academy
centre that I am familiar with.
Brand • I can quickly remember some characteristics of My-Robot 200 .757
association Robotics & Coding Academy.
• I can quickly recall the logo or symbol of My-Robot Robotics &
Coding Academy.
• I can easily imagine My-Robot Robotics & Coding Academy in
my mind.
• My-Robot Robotics & Coding Academy is unique compared to
other robotics academy centres.
Perceived • The quality of My-Robot Robotics & Coding Academy is high. 200 .829
quality • The likely quality of My-Robot Robotics & Coding Academy is
extremely high.
• The likelihood that My-Robot Robotics & Coding Academy is
reliable is very high.
• My-Robot Robotics & Coding Academy must be of very good
quality.
• My-Robot Robotics & Coding Academy offers excellent service.
Brand Attitude • I feel good about My-Robot Robotics & Coding Academy. 200 .818

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