Page 978 - MARSIUM'21 COMP OF PAPER

979 Woon & Grace (2022)

I always see the advertisements or any
promotion from My Robot Academy Centre.
1 2 3 4 5

• Brand Association
Questions Scale:

Strongly Disagree Neutral Agree (A) Strongly
Disagree (SD) (D) = 2 (N) = 3 = 4 Agree (SA)
= 1 = 5
I can quickly remember some characteristics 1 2 3 4 5
of My Robot Academy Centre.
I can quickly recall the logo or symbol of My 1 2 3 4 5
Robot Academy Centre.

I can easily imagine My Robot Academy 1 2 3 4 5
Centre in my mind.

My Robot Academy Centre is unique when
compared to another STEM education
provider. 1 2 3 4 5

• Perceived Quality
Questions Scale:
Strongly Disagree Neutral Agree (A) Strongly
Disagree (SD) (D) = 2 (N) = 3 = 4 Agree (SA)
= 1 = 5
The quality of services provided by My 1 2 3 4 5
Robot Academy Centre is high.
The likelihood that My Robot Academy 1 2 3 4 5
Centre is reliable is very high.
The likely quality of My Robot Academy 1 2 3 4 5
Centre is extremely high.
My Robot Academy Centre must be of very
good quality.
1 2 3 4 5

• Brand Attitude
Questions Scale:

Strongly Disagree Neutral Agree (A) Strongly
Disagree (SD) (D) = 2 (N) = 3 = 4 Agree (SA)
= 1 = 5
I feel good about My Robot Academy Centre. 1 2 3 4 5

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