Page 179 - The John Adair Handbook of Management and Leadership

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Jacob’s ladder model

Purpose

HOW? Aims WHY?

Objectives

Moving down the ladder, ask how are we going to achieve the task?
The answer is by breaking down the purpose into the main aims
and the main aims into short and long-term objectives or goals.

Moving up the ladder, ask why are we doing this? The answer is
to achieve this objective in order to achieve this aim and to satisfy
this purpose.

Targets (for short and longer-term objectives) set should be:
• specific
• clear

• time-bounded.

An objective or target must be realistic (feasible) and challenging.
If you aim for the best you can often get it.

Targets must be agreed and monitored with further action agreed
to maintain motivation toward shared objectives.

Chapter 7: Motivation and people management 169