Page 81 - The John Adair Handbook of Management and Leadership

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The Generation of ideas

It is interesting to note that organisations can get ideas from, amongst
other sources:

• R&D (internal or external)
• Staff
• Competitors

• Suppliers
• Customers
• Quality circles.

One survey demonstrated that SMEs (small and medium sized
enterprises) can get ideas from, in order of importance:
1 Staff

2 Customers
3 Market and competition

4 Board and Planning Group
5 Sales Department

6 Suppliers
7 Managing Director

8 Consultants
9 Shows and exhibitions.

Ideas have to be sieved – by individuals or by teams – to choose and
refine the selected ideas to then develop them and take them to
market.

Chapter 4: Creativity and innovation 71