Page 84 - The John Adair Handbook of Management and Leadership

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Successful brainstorming by managers can be achieved by asking
yourself these questions:
1 Do you use it whenever appropriate?
2 Does it work? If not, are you leading it effectively?

3 Is there a better person than you to lead a session?
4 Can you point to where brainstorming sessions have
improved creative thinking in your organisation?
5 Do you and your managers have a list of problems that
could benefit from brainstorming?
6 Do you use teams sufficiently to work on problems?

In taking good ideas to market here are a number of questions you
should apply to your organisation.

Checklist for the generation of ideas YES NO

Is there an internal market for innovative ideas?

Do teams allocate time to consider ideas?
Do you and your teams spend time away from the office
to review performance and plans?
Are customers/suppliers involved in innovation in your
business?
Do you have successfully innovative teams and/or
individuals and can you identify reasons for their success?

Do you have a suggestion scheme that works?

Are new ideas properly rewarded?
Do you help ensure ideas are not lost through poor
presentation?
Do you know of an alternative route to profitability and
growth other than through innovation?

74 The John Adair Handbook of Management and Leadership