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                                   emerged aimed at helping leaders hone their impression management skills. For
                                   example, consultant Debra Benton helps executives at companies such as Mattel,
                                   Hewlett-Packard, and PepsiCo develop what she calls executive presence—“the
                                   impact you have when you walk into a room, a collection of subtle... visual cues,
                                   including everything from how your clothes fi t to how you walk.”  Impression
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                                   management may include a wide variety of tactics. Subtle name-dropping can give
                                   the impression that a leader associates with high-status people. Likewise, fl attery is
                                   a form of impression management that can help a person appear to be perceptive

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