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emerged aimed at helping leaders hone their impression management skills. For
example, consultant Debra Benton helps executives at companies such as Mattel,
Hewlett-Packard, and PepsiCo develop what she calls executive presence—“the
impact you have when you walk into a room, a collection of subtle... visual cues,
including everything from how your clothes fi t to how you walk.” Impression
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management may include a wide variety of tactics. Subtle name-dropping can give
the impression that a leader associates with high-status people. Likewise, fl attery is
a form of impression management that can help a person appear to be perceptive
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