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CHAPTER 13: CREATING VISION AND STRATEGIC DIRECTION 401

Exhibit 13.5 Mission, Vision, and Values of DuPont Canada

DuPont Mission, Vision, and Values

Our Mission

Sustainable Growth: Increasing shareholder and societal value while reducing our environmental
footprint.

Our Vision

Our vision is to be the world’s most dynamic science company, creating sustainable solutions essential
to a better, safer, healthier life for people everywhere.

We will be a pacesetter in improving every aspect of our operations with a total commitment to
meeting the needs of our customers in Canada and abroad with continuosly improving, high-value
offerings.

Our Core Values

Safety, concern and care for people, protection of the environment, and personal and corporate
integrity are this company’s highest values, and we will not compromise them.

Life. Improved by DuPont Science

Source: “DuPont Mission, Vision, and Values,” DuPont Canada Website, “Our Company; Company at a Glance: Our Mission, Vision, Values,”
accessed on April 10, 2007 at http://www2.dupont.com/Our_Company/en_CA/glance/vision/

Employees say they work at the company because it gives them a chance to
IN THE LEAD make a difference. Scientists and researchers have the time, freedom, and support
at Genentech to answer big research questions that could have a big impact on cur-
ing diseases such as cancer. Genentech puts great effort into attracting people with
a passion for science and a commitment to improving human life. It can take several
visits and as many as 20 interviews to land a job. Part of the process is designed to
screen out those who are preoccupied with salary, title, and personal advancement.
CEO Art Levinson emphasizes that people who need to feel special with assigned

parking spaces and executive dining rooms won’t fit in at Genentech.
Genentech managers by no means consider the company a philanthropy. They
are focused on growth and profits as much as any other business. However, as

Levinson puts it: “At the end of the day, we want to make drugs that really matter.
That’s the transcendent issue.” 42