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         A Webinar On



          ‘Traceability to Credible Traceability - Whether
          Supply Chain Digitization is suffi  cient?’


                                                                                printing but sophisticated such

                                                                                as to prevent unofficial print of
                                                                                originals in connivance?
                                                                             •  Signifi cant  hidden  cost  of
                                                                                traditional clone codes causing
                                                                                futile  ground  investigations
                                                                                draining budget quickly and
                                                                                further impacts in view of COVID
                                                                                necessitating automation in-
                                                                                addition to digitization

                                                                             CONCLUSION
                                                                             Ashish Anand, Technical Director,
                                                                             Linksmart Technologies concluded
                                                                             that we should automate all the
                                                                             process and tightly control the
                                                                             supply chain. There should be
            By Swati Solanki*                                                complete digitalization.

          SPEAKERS                         There were various important points   Dilip  Saha,  Global  Product
          •  Dilip  Saha,  Global  Product  raised during this webinar some of   Management & Enterprise Digital
            Management & Enterprise Digital   which are as follows.          Transformation  Leader,  Robert
            Transformation Leader,  Robert                                   Bosch pointed out that the internal
            Bosch                          •        Credible Traceability - Ecosystem   process must be taken care of;  to
          •   Venkat Maroju, CEO, SourceTrace  partner together makes it all   make a system really effi cient
          •  Ajay  Raorane,  Asst.   Vice     - Role of printing equipment   you centre of attraction should be
            President - Digital Printing,     vendors?                       technology not the people which
            Domino Printech India LLP      •  Understanding          broad   make it more sustainable.
          •   Priyank Vasa, Development and   expectations of Label/Packaging
            Strategy Director,  Unick Fix-a-  Converters for deployable Non-   Ajay Raorane, Asst. Vice President
            Form & Printers Limited           clone  Solution                - Digital Printing,  Domino Printech
          •  Ashish   Anand,    Technical  •   What it truly means by being   India LLP said that printing and
            Director, Linksmart Technologies  Non-clone and making these     packaging  partners  and  brand
          •  Dinesh  Pilgaokar,  Sr.  Vice    readily adoptable by industry-at-  owners need to engage with and
            President, Barcode India          large and last mile customers as   understand each other.
          •  Mohit    Agarwal,    General     well?
            Demand, Distribution & Channel   •   Credible Traceability in Agri/  Venkat Maroju, CEO,  SourceTrace
            Management,   Janssen   (J&J)      Food/Automotive      sectors  recommended that every industry
            Pharmaceutical Company            whether driven by regulation or   should improve their infrastructure
          •   P S Easwaran, Partner and       market demand?                 otherwise there would be big
            Leader, Supply Chain,  Deloitte   •   BlockChain Alright - But physical   disruption that leads to hazards.
            India (Moderator)                 layer of supply chain remains
                                              unsecured in requirement of
          The webinar helps understand how    Non-clone copy-proof QR/GS1
          traceability works, and what it holds   codes?
          for the future? And whether supply   •   Whether Non-clone Printing can   * The writer can be reached at
          chain digitization is suffi cient?   be made as simple as traditional   fmteditorial@lbassociates.com


                                           Food Marketing & Technology   49 September 2020
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