Page 46 - FMT Magazine, September 2020

Analytical Marketing

POST PANDEMIC LOCKDOWN

Outlook for Packaged Food and

Beverage Industry

By P. Rajan Mathews*

NEW OUTLOOK AND PIVOT FOR Millets comprising of Sorghum sustainable public health strategies
THE PACKAGED FOOD & BEVERAGE (Jowar), Pearl Millet (Bajra), Finger to address the challenge of micronu-
INDUSTRY: Millet (Ragi / Mandua), Minor trient defi ciencies. Bio-fortifi cation
The two months plus Covid Millets i.e. Foxtail Millet (Kangani is a cost-efffective and sustainable
Pandemic Lockdown period is / Kakun), Proso Millet (Cheena), sloutions that uses conventional
a Disruptor for many industries Kodo Millet (Kodo), Barnyard Millet plant breeding and agronimic prac-
including the Indian packaged Food (Sawa / Sanwa / Jhangora), Little tises to increase the density of mi-
and Beverage Industry. Due to the Millet (Kutki) and two Pseudo cronutrients such as Vitamin A,
Covid Lockdown, changes in the Millets (Black-wheat (Kuttu) and Zinc and Iron in staple foods such
Indian Consumers habits and their Ameranthus (Chaulai) have high as Wheat, Rice, Pearl Millet, Maize
behaviour will result in the changes nutritive value as “Nutri-Cereals” for Beans and other food crops.
in demand and needs of the Indian production, consumption and trade
Consumers are going to change instead of Coarse Cereals. Quinoa III. The rise of value-added Culinary
in comparison to the pre Covid is another new age Grain which has Ingredients for Home Cooking: The
Lockdown period. The changes will an incredible nutrition base and are new Home Cooking will also demand
dictate the new norm and outlook considered better sources of fi bre, the intermediate Gravy mixes such
for the post Covid Lockdown Decade protein, vitamin B, iron, and high as Red Tomato Gravy mix for Dal /
for the Indian packaged Food and levels of protein in comparison to lentils, vegetable, rajma and Chick
Beverage Industry in the following other grains available. peas / Chole and paneer curries,
ways: White Gravy mixes for Mughlai
II. Fortified and Biofortifi ed foods dishes and paneer dishes and the

I. New Age Grains / NUTRI- will be the new Norm: Food fortifi ca- Non-Veg Gravy mixes for preparing
CEREALS will gain momentum: tion is one of the simplest and most the Non-Veg dishes.

Food Marketing & Technology 46 September 2020