Page 47 - FMT Magazine, September 2020

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Ready to Cook Culinary Cut vegetables, Peeled Garlic and Retail / Supermarket Brands and
Ingredients Ginger. private labels
Cooking Pastes– Ginger & Garlic, Mother’s Recipe, Dabur’s
Green Chilies, Tamarind, Kanda- Hommade, Smith & Jones,
Lasun etc
White Gravy Mixes, Red Gravy Maggi Bhuna Masala and Brands
Mixes, Non-Veg Gravy mixes present in Food Service such as
Knorr, Mother’s Recipe, Cremica.
Spice Mixes for Indian Curries – Mother’s Recipe, Suhanaa, MTR,
Veg & Non-Veg Eastern, Kohinoor.

Spice Mixes for S.E Asian Curies Imported Brands
Tomato Puree and Paste. Hommade, Easy Cook, Kissan,
Coconut Milk and Milk powder. Hommade, Maggi

IV. Working from Home and more Toned Milk but, in the future, there Poultry / Meat / Fisheries majors
Home Stays will stir up demand will be more demand for Milk with will have to initiate Retailing of the
for the Ready to Cook and Ready higher fat and milk solids and hence processed meat and other value-
to Eat Foods: In the future post Homogenised Standardised Milk added products.
Covid Pandemic Lockdown most will grow faster and will ultimately
Companies will look at Working overgrow the Toned milk category. The market for Chilled Chicken meat
from home as the new working and processed Chicken products are
norm. Schools and Colleges with the VI. Poultry Meat and Meat Products bound to grow as poultry meat is the
need to maintain social distancing will have to reorient for the post cheapest form of non-veg protein
and as precautionary measures Lockdown Period: During the initial available and with the Post Covid
will encourage students lesser time phase of Novel Corona Viral breakout Lockdown the demand for these
in School / Colleges and will have the demand for poultry meat had products are bound to increase.
alternate coaching / teaching online. dropped to dismal levels as a result
the wholesale rates of poultry meat VII. Post Covid, Food will become
V. Future of the Indian DAIRY touched as low as Rs.40 per kg when rightly Spiced: Indian Consumers
industry post the Covid Lockdown: the average production cost of one are well aware of the medicinal
As Indian Consumers is more kg poultry meat is above Rs.77 per and health benefits of all the Spices

dependent on the Milk and Milk kg. that they consume and hence post
products for its nutrition the Covid Lockdown there will be more
Covid-19 pandemic has thrown up Wet Live Poultry Bird / Fish / Lamb utilisation of all Major Spices (
the real possibility for the dairy Slaughter houses will move out of Chillies, Turmeric, Coriander ), many
industry to benefit as large sections Cities: With the hygiene becoming of the Minor Spices ( Black Pepper,

of consumers will strongly shift from a high priority concern during the Cinnamon, Cardamom, Cloves,
meat-based to dairy-based protein. Corona Virus Lockdown, the wet Nutmeg etc ) and Ginger & Garlic.
The Covid Pandemic Lockdown has markets such as the Live bird / Lamb There will be a higher surge in the
made people more aware of the need slaughter shops are bound to be demand for Whole spices than Spice
to adopt a healthy diet and this will moved out of cities or closed down Powders (Blends and Straights)
increase the demand on the Dairy during the post Lockdown period. as Dietitians / Doctors have been
products with more solids and fat This will then require Poultry / Meat prescribing the usage of these spices
through.… Processing plants to be located for improving immunity.
outside the cities and the processed
Homogenised Standardised Milk meat in chilled / frozen formats will The conversion of the unorganised
will be in more demand: In India be sold in Retail outlets. Many of loose spice / masala powders to the
the most prevalent milk is the the Countries have this in place and Organised Packaged spice / masala

Food Marketing & Technology 47 September 2020