Page 40 - 2020-2021 Training Catalog

Course Objectives
➤ Understanding the media
➤ Building critical relationship with the media
➤ How to develop a proactive marketing strategy for your
organization
➤ Managing media interviews press conferences and public
speaking events
➤ Managing the media during signifi cant events
➤ Preparation strategies for effective communication
➤ Identifying individual communication styles
➤ Developing messaging strategies
Managing the ➤ Keeping your media message on track
➤ Practical exercises involving on-camera coaching and
Media in Law ➤ Discussion of participant issues or local challenges with
assessment
Enforcement the press

This is a vendor course presented by Tufano Media Group
(TMG), http://www.tufanomediagroup.com/. Rob Tufano
is a retired NYPD offi cer who went on to a career in
Who Should Attend television as a writer and reporter with Fox News. In 2013,
Sworn and non-sworn law enforcement personnel who are he created TMG to help improve relationships between law
likely to interact with the news media in the course of their enforcement and the media.
duties.
Course Requirements
Course Description and Objectives Students are required to attend all scheduled sessions to
Given the current climate in the country involving police- receive credit for attendance in this course.
media relations, this unique course may involve the most
relevant, timely and valuable training members of your Signup Details
organization will ever receive. Register in portal - Students eligible for fee waivers (sworn
LEO, telecommunicators, SRO’s, and sheriff’s detention
The media wields an enormous amount of infl uence in how offi cers) may attend the course for FREE. This course is co-
communities perceive law enforcement. This hands-on, sponsored by Sampson Community College, and all students
practical course helps Law Enforcement communicate more are required to register with SCC on the fi rst day of class.
effectively to their communities through the media. Non-fee waivered students must pay a course fee of $70 to
Sampson Community College on the fi rst day of class.
We, in law enforcement, can no longer avoid the media,
bury our heads in the sand and hope the story goes away. Course Coordinator Length of Course
Hope is not a strategy. By ignoring the press, we also ignore Kevin Tingen Three days (24 hours)
the community we serve. Developing law enforcement
professionals into effective communicators when dealing
with media is the primary goal of this course.

Tufano Media Group developed a range of practical media NC Association of
training strategies that explain how the media operates,
how to manage their expectations and most importantly, School Resource
how to effectively communicate your message. Using fact
based scenarios that frequently present themselves in law Officers Conference
enforcement, attendees develop confi dence, profi ciency and
a deep understanding of effective communication.

You are placed in front of the same hot lights and news The 2020 North Carolina Association of School Resource
cameras as the media. You are asked the tough questions Offi cers will hold its annual conference at Harrah’s Cherokee
that will help you prepare to be your very best when that red Resort in Cherokee, NC.
light goes on. Your performance is reviewed on video and
broken down frame by frame to identify your strengths and This fi rst-rate training utilizes nationally renowned
opportunities. instructors who bring second to none training for School
Resource Offi cers. For more information or to register for
At the conclusion of this course, you should always be in the conference, please visit the North Carolina Association
control, clear, credible and confi dent. of School Resource Offi cers webpage at www.ncasro.com.

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