Page 38 - Owners
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long as you do         themselves like         manage a group of      understanding of
                   not give them          it. If they are         three executives so    both internal and
                                                                  that they train the    external marketing.
                   any real data.         truly in a higher
                                                                  “trainers” and         They must know
                   You insert             condition as            “managers” to be       what each involves
                   questions to get       regards groups,         fully capable of       and how they
                   & keep them            they will               managing their         would control this.
                   talking, you are       naturally want          areas
                                                                  independently.         General:  The
                   very muzzled as        to know what
                                                                                         applicant must be
                   all you want at        you need &              Production             extremely
                   this step is to        want from               oriented:  The         organized, willing
                   hear who they          them. If they           applicant must         to accept
                   are & how they         are only                understand the         challenges, able to
                   practice. You          oriented to             product of their       meet deadlines,
                                                                  employment is the      and able to set and
                   will recognize         themselves &            success of the         achieve goals.
                   rather quickly         what they need,         hospital and
                   who is a true          they will want          satisfaction of our
                   match for you          to see if you           clients.  They must    Example Ad:
                   and who isn't. If      match them,             be willing and
                                                                  encouraged by          EXPERIENCED
                   they are not a         not the other           their salary           HOSPITAL
                   match for you,         way around.             reflecting the         ADMINISTRATOR
                   that is a              That orientation        success of the         FOR BUSY VET
                   disqualifier.          to themselves is        hospital.  Their       PRACTICE
                                                                  primary product        Busy, state of the
                                          a disqualifier.
                   Then comes the                                 will be the growth     art four doctor vet
                   tricky part.           When they ask           factor of the          practice looking for
                                          what you need           hospital.              enthusiastic,
                   Without any
                                          & want, your                                   experienced Office
                   coaching from                                  Financial              Manager to
                   you, you want          description of          Management:            running our
                                          an ideal
                   to see if they                                 Applicant must         production lines &
                                          executive
                   originate "What                                have basic             our team. This is
                   do you need &          director is your        understanding of       not a "sit in the
                                          answer.                 financial reports      office" position. We
                   want from an
                                                                  and be proficient      are looking for a
                   executive                                      with MS Excel and      Manager who can
                   director?" This        Primary                 MS word.  We do        easily get staff
                   is not to be           characteristics         have a payroll         highly proficient at
                   confused with          Legacy Vet is           company and a          their jobs and make
                   an attempt by          looking for:            bookkeeper but the     production happen.
                                                                  administrator will     Excellent skills in
                   them to
                                          Personnel               routine produce        managing
                   interview you,         Management:  We         graphs,                productivity a
                   in other words,        need an individual      spreadsheets, and      must. Your major
                   ask you about          with previous           analyze data.          responsibilities
                   the practice &         proven experience                              would be to ensure
                                          in managing a large     Marketing:  They       the team is there,
                   position to see
                                          group.  The will        must have a good       ready to back up
                   if they                need to be able to      basic                  the doctors in


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