Page 40 - EASCR22

The V
he EASCR
The Value of the EASCR
alue of t

R allying is much more than estimate, the rally will spend
just a great excuse to get
an enormous amount on
out of the house and take accommodation.
the family to watch some
nutters blast down gravel roads Meals and Drinks
at impressive speeds. All rallies It’s a well known fact that
benefit the economy in some Kenyans and rally people like a
way. And the Classic tops the drink after a hard days
charts when it comes to rallying. Lets assume each
bolstering the coffers of each person has two beers at US$2
county that it passes through – each day. US$36,000 in beers
we have a look at how the 2022 alone! And then there is food,
Classic will help Kenya at a time water, soft drinks etc – its' all
when we need some positive adding up.
news.
Fuel
Tourism Its rather difficult to work out
Well over half the field are the fuel needs, but 40
international entries and even competing vehicles will need
assuming that half of these at least 3 vehicles per crew to
choose to go on a wildlife safari look after them. Then each
before or after the rally, then stage will have at least 2 sets
we now have at least 80 – 100 of marshals. Plus officials,
tourists doing at least a three media etc – expect more than
day safari during a month when 200 support vehicles plus the
tourism is actually experiencing 40 petrol guzzling rally cars all
a low season. Between needing a tank of fuel each
accommodation, bed-night fees day! It is expected that over
to local communities, air flights 200,000 liters of petrol and
or road transfers to and from diesel will be used during the
safari camps, it’s not impossible rally.
that tourism could be bolstered
significantly by the rally! Other suppliers
Many businesses are actively
Accommodation involved in supporting the
We've split accommodation rally, from manufacturing the
from tourism as the two are stickers and passes to
rather different for this article. supplying water, hire cars,
The rally circus in 2022 is charting airplanes and
enormous. Between crews, helicopters, security guards –
mechanics, support staff, the list really goes on and on.
organizers, media, marshals
and spectators we can expect Media and Marketing
well over a thousand people And then there is the visual
needing accommodation every imagery. The most famous
night. And with the rally media outlet in the motor
traveling through so many sport world, McKlein
different counties, this income Photographic, come to Kenya
is fairly even distributed. for every single Classic Safari
Assuming even US$100 per Rally. Not only do they hire
person per night, a fairly low local photographers and

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