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The V alue of t he EASCR
The Value of the EASCR

logistics coordinators to help The organizers will prepare
but their photos go viral daily video uploads and
globally. As well as McKlein highlights alongside a 52
there are many other incredibly minute feature film of the
talented photographers rally which will be broadcast
following the rally. globally. Thousands of press
releases, newspaper articles,
These breathtaking photos competitors and sponsors
showing stunning rally cars social media pages and so
captured against the amazing much more – the marketing
Kenyan landscape and wildlife value to Kenya just in words
makes those witnessing the and photographs is
event from afar want to come overwhelmingly powerful.
on safari to Kenya. This alone, is
worth an enormous amount. So bear this all in mind when
Then there are all the casual the circus comes to town and
spectators posting photos and make sure to welcome each
videos directly from their and every crew with that
phones to social media – this infectious Kenyan smile and
viral, virtual broadcasting has hospitality, because we are all
enormous publicity value. brand representatives of this,
our country and our rally!

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