Page 235 - Art and Crafts of Bangladesh

232 ART AND CRAFTS

changes later on. Generally speaking, the elements that represent the country and the
people of our country have found a place in the coins. Various archaeological
evidence, architectural works, birds and animals are important among them. In each
and every coin the national symbol of Bangladesh is inevitably present. On the paper
currency, the monogram of the Bangladesh Bank is printed without fail. Other than
these, some memorial coins have also been printed on different occasions (fig. 4.31).
B. Other media, not related to printing
There are some other media that are not related to printing but enhance the prospect
of graphic design of Bangladesh. We will discuss them here.
1. Cinema slide
From the 40s, it was customary to show cinema slides in the various cinema halls of
Bangladesh. Usually different products, advertisements, or welfare activities are
shown through these slides.
From the commencement until the 70s, the slides were made using an interesting
method. A blue solution was applied on a glass that was the same size as the slide was.
After it dried up the glass became light resistant. Then the designer scratched the
surface with a fine needle to illuminate the lettering and design as necessary to create
the design. After finishing the design, this glass was covered with another glass and
was given final shape by sticking black tape at the sides. At the end of the 70s films
took the place of cinema slides. At present panchromide system films are used in
cameras for these still advertisements. At the end of the 80s it was possible to add
sound with the slide presentation. In any cinema hall the use of slides for
advertisements before or after or during the break is still very popular.
2. TV telop
The still advertisements of television are known as ‘TV telop’. Technically, there are
basic differences between cinema and television and for this reason the medium and
the technique of still advertisement for television is different. There is a specific
measurement of the TV telop (3”x2.25”) and the design for advertisements have to be
made according to this measurement. These TV telops were created by being hand-
written directly or by making bromides until the 80s. They did not need to be shot in
films or celluloid like the cinema.
As soon as moving advertisements started to be shown on TV in the 80s, the
appearance of TV telops changed. For example, pictures of the products or models
were added to the design. In the 90s, latest computer technology and editing machines
were used to produce still advertisements for the TV screen which were varied and
striking. For example, movement of letters with changing background or the moving
background has brought a new dimension to the TV telop.
3. Television advertisements or TVC
Television is a very important media used to present the qualities of a product to all
classes of people. Televisions have now reached almost every part of Bangladesh -