Page 236 - Art and Crafts of Bangladesh

GRAPHIC DESIGN 233

town, port or village. Thus, the owners of different products place immense
importance to television advertising.
We cannot find any significant moving advertisement on television before the 80s. It
may be said that moving advertisements commenced from the 80s and became more
refined and artistic in the 90s.
Graphic design plays an important role in the gradual steps to making a TVC.
Different types of graphic cards are used in combination with the name, title and the
logo of the product or subject and without these graphic cards advertisements would
remain incomplete. The scope of the graphic design quality depends on the planning
of an advertisement.
There were not many good advertisements produced in the 80s, rather a kind of
monotony prevailed apart from a few rare exceptions. Many advertisements from the
90s onwards gained popularity. Television advertisements also focus different public
welfare activities as well as the advertisement of different products and organizations;
For example, there are beautiful TVCs on prevention of diarrhea and blindness, family
planning, plantation, importance of increasing literacy, etc.
4. Web design
The last addition in the history of graphic design is web design. It started its journey
in our country at the latter part of the nineties. Right after the establishment of the first
ever ISP (Internet Service Provider organization Bangla.net established: 1996/1997?),
more ISP companies like Agni Online, Bd.com Online, Grameencyber.Net etc. began
their journey. This satellite-based internet media is gaining importance due to the
introduction of the internet service and its facility in communication, its uses and
utilization is gradually on the increase. As a consequence of this unprecedented
development of information technology, diverse websites are recently being made. A
graphic designer can play a very important role in designing these websites.
However, there are some basic differences between print-based graphic design and
website design. For example, for designing a poster or book cover, a designer has to
develop the whole design within a definite frame. But a webpage designer has to think
of several different frames because all websites are usually interactive. This means
there are several link pages with a home page and each of them contains its own
design. In the print media, there is no opportunity to change a book-cover once it is
printed but any web design is changeable. We cannot think of any static, unchangeable
web design. Because, a website might need some changes, editing, correcting and
adding from time to time according to the needs of the person or product or
organization to which the website belongs. In that case, the design of the previous
website is sometimes changed slightly and sometimes extensively. In addition, not
necessarily the same designer would make the changes. If a new designer is involved
in updating the previous design, the design is then transformed. Thus, the design of the
website of an organization that we are seeing today may not stay the same after one
month. It is difficult to say that a particular designer designs the website of a particular