Page 13 - DAF Brand Communication Manual stationery + email banner

Correspondence

Media for correspondence

It is not permitted to include other brands not affiliated to DAF in words or
as logos on media for correspondence. A good rule of thumb for using
media for correspondence is: “For all communication regarding DAF,
always use DAF stationery”. See the DAF BCM for further information.

This page shows examples of correspondence media for dealers and
service dealers.

Note the following:
• The name of the dealer is on the top left.
• The dealer type must be shown on the bottom left. There are different
types of dealers: DAF Dealer™, DAF Service Partner™, DAF Coach &
Bus Service Partner™ and DAF Service Support Point™.
• The words “A PACCAR COMPANY” may only be used if the dealer is
part of the PACCAR organisation (otherwise this is legally incorrect).

Other information, including the name of the dealer’s own company, own
company logos or awards received must be placed on the bottom line.

Letterheaded paper Sales invoice

Compliments card
Envelope

Business cards

DAF CORPORATE IDENTITY 24