Page 17 - DAF Brand Communication Manual stationery + email banner
P. 17
6. DIGITAL MEDIA
6.4 E-mail
By far the most traffic with regard to internal and external company correspondence is by e-mail. Maintaining
the DAF Corporate Identity by consistent use of the DAF house style in e-mail is of great importance.
E-mail guideline
As a guideline, everything that applies to normal company correspondence on pre-printed letter-headed paper
must also be complied with for e-mail. Examples of this are, among others: the right opening lines, a correct
sender, send no unwanted enclosures, no indiscriminate CC etc.
The typeface for e-mail is Arial. This typeface is available on most computers as standard and looks like the
DAF typeface Helvetica Neue.
An e-mail signature should be built up as follows:
1 Layout of e-mail
Sender’s name:
10 pt, bold, black 1
2
2 Sender’s details:
10 pt, black
3 DRIVEN BY QUALITY
3 Pay-off: Arial regular, 12 pt, 4
capitals, 50% black or 5
6
equivalent
7
4 Sender’s contact address:
8 pt, black
5 Contact address dividers:
8 pt, grey
6 Information: Chamber of
Commerce, www.daf.com:
8 pt, black
7 Disclaimer in own language
and English: 6 pt, black
* Optional
APRIL 2014 | 6.4
