Page 18 - DAF Brand Communication Manual stationery + email banner

6. DIGITAL MEDIA

6.4.1 E-mail banner

DAF banners for E-mail signature
For signing e-mail messages, use can be made of several specially designed DAF banners. They always refer
to a current topic in image and text. This could be a new truck, but also an invitation to an exhibition where
DAF is participating. The templates can be obtained from DAF Marketing Communications.

Uniformity
In order to ensure the uniformity of all DAF messages via e-mails, the banners are carried in a fixed grid for
illustration, design and text. They are always associated with an event, action or specific DAF product.
Deviating from this DAF template with your own design is not allowed.

Powerful
The powerful appearance of the banners strengthen the DAF brand image. The recurring structure is: the DAF
logo, an image, and up to three lines of headline text in which the theme is clearly communicated to
customers. The banners may be placed under e-mails following the agreement of the Marketing
Communications department, DAF Trucks N.V.

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APRIL 2014 | 6.4.1