Page 14 - DAF Brand Communication Manual stationery + email banner
P. 14

Correspondence


 Media for correspondence


 It is not permitted to include other brands not affiliated to DAF in words or
 as logos on media for correspondence. A good rule of thumb for using
 media for correspondence is: “For all communication regarding DAF,
 always use DAF stationery”. See the DAF BCM for further information.

 This page shows examples of correspondence media for dealers and
 service dealers.

 Note the following:
 •  The name of the dealer is on the top left.
 •  The dealer type must be shown on the bottom left. There are different
 types of dealers: DAF Dealer™, DAF Service Partner™, DAF Coach &
 Bus Service Partner™ and DAF Service Support Point™.
 •  The words “A PACCAR COMPANY” may only be used if the dealer is
 part of the PACCAR organisation (otherwise this is legally incorrect).

 Other information, including the name of the dealer’s own company, own
 company logos or awards received must be placed on the bottom line.

                         Letterheaded paper                         Sales invoice












                          Compliments card
                                                                         Envelope








           Business cards

    DAF CORPORATE IDENTITY   24
   9   10   11   12   13   14   15   16   17   18   19