Page 70 - Forbes - India (January 2020)
P. 70

Interview




          (he declines to divulge details),   there are positive surprises and   are geographic concentrations.
          Rajaraman, in an interview with   sometimes negative ones. People   Most venture capitalists spend their
          Forbes India, talks about the fund’s   can say they saw a great market and   time cultivating their network.
          data-driven approach to investment,   went in, but that’s all hindsight.   But entrepreneurship and
          the need for an investor to identify an   Our median valuation for Series   innovation have gone completely
          addressable market and lessons learnt   A has been $20-25 million. At that   global. How do you invest in these
          from his India investments. Excerpts:  valuation, we can take those risks. At   hot companies across the globe? The
                                            the later stages, however, investors are   answer that we hit upon was, the
          Q How has online retail played out   evaluating market size and price of the   right way to do this is to use data
          in India vis-à-vis the US? How many   round etc. People coming in later have   and algorithms. If we can build a
          such businesses, both horizontal and   to be more cautious on the pricing.  big data set of startups in the world,
          vertical, can India accommodate?    There is always a little bit of a herd   then we can run machine learning
          The US and India are not different.   mentality in all venture capital. It   models on it and we might be able to
          In the US, there is one leader    happened in the US as well. A lot of   identify these companies and instead
          in ecommerce, Amazon. In          it is the fear of missing out. Suppose   of waiting for them to contact us,
          India, there are two businesses   I don’t have a self-driving car startup   we can proactively reach out and
          competing, Amazon and Flipkart.   and they become big, I will look   invest. We license data from many
          India as a market can possibly    foolish. All these are eventually baked   data providers, like Tracxn in India.
          support one or probably two       into the economics of the model, at   We also crawl the web, we look at
          big ecommerce companies. The      least for the good funds. The bad funds   social media and it’s all automated.
          market is just not big enough.    go out of business. When the boom   At Rocketship, we probably have
            There was a bit of over-investment   starts, a lot of investors are drawn in   the most comprehensive data set of
          and the valuations were out of sync                                 startup activity in the world—more
          with reality. You can expect that                                   than 10 million companies globally.
          anywhere in venture capital. In certain  “In India, things

    70    verticals, there is room to build. There   always take longer       Q Is dependence on machine
          was a belief that certain verticals will   than you think. The      learning a full proof method to
          go online before India was actually                                 identify potential winners? Are
          ready for them, furniture for example.  regulations change,         the algorithms evolved enough to
          India still needs an online-offline   so companies have             identify, for instance, fudged data?
          model for some of these things and   to adapt to those              The first set of (machine learning)
          that obviously takes longer and more                                models is a screen. The initial models,
          capital to build. From a broad market   things, which               of the millions of companies in the
          point of view, if anything can be   doesn’t happen as               data set, identify about 500 companies
          done purely online, you can expect   often in the US.”              a year. We talk to them and get the
          the market leaders like Amazon or                                   second level of data from them and
          Flipkart to be dominating those.                                    then we invest in 10 of those.
                                                                                 There is some element to this that
          Q Did we overestimate the market                                    is data-driven and some element
          in India? As an investor, how do                                    that is our expertise. The algorithms
          you differentiate between overall   from the fringes who don’t necessarily   will say whether the pattern looks
          market and addressable market?    have the expertise and when the bust   interesting, but whether it is fudged or
          I imagine so. We are an early-stage   happens, a lot of these people leave.  not is something that we will have to
          investor. At that stage, it is hard to                              look and see. The important thing to
          know the exact size of the market   Q With Rocketship, was          realise is that it is not the algorithm or
          opportunity. We see if the business   there any particular gap that   machine learning model making the
          has product market fit, whether the   you set out to address?       decision. It’s a combination of those
          early cohorts look good and if there   Both Venky (Harinarayan) and I   models and us as venture capitalists
          could potentially be a big market.   understand venture capital and we   with 20 years of experience. We
          When I invested in Facebook, I had   had our wins and losses. We knew   are combining these things. I don’t
          no idea what the size was. I believe   the old model and didn’t really want   believe in that (completely automated
          even Mark Zuckerberg or Accel     to do that again with Rocketship.   decision-making) model. My strong
          (another early investor) didn’t know   The old model is a network-driven   belief is that the future is about
          the size of the market. Sometimes   model. It works well when there   humans and artificial intelligence



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