Page 15 - Forbes India (December 2015)

ADele
+150 Million vieWs
British singer looks like a shoo-in to return
to the celebrity 100 after her video “hello”
notches a record 27.7 million views on vevo in
24 hours, beating out taylor Swift’s best tally
4. BoB Marley
$21 million
Singer
DieD: maY 11, 1981
Age: 36
CauSe: CanCer
not really a capitalist icon in life, he’s become quite the posthumous busi-
nessman thanks to the marley Beverage Co (maker of “relaxation drink”
marley’s mellow mood) and house of marley (eco-friendly headphones
and speakers). and with pot legal in four states in the uS, it probably
won’t be long before we see marley-branded ganja as well.

3. charles schulz 5. elizaBeTh Taylor
$40 million $20 million
CartOOniSt aCtreSS
DieD: FeBruarY 12, 2000 DieD: marCh 23, 2011
Age: 77 Age: 79
CauSe: COLOn CanCer CauSe: heart FaiLure
it’s the red carpet, Charlie Brown! he and the Liz’s fragrance business has more than a faint
rest of the Peanuts gang will appear on the whiff of decay around it. estimated uS revenue
big screen in The Peanuts Movie. Schulz’s heirs has fallen 17 percent in four years to about $45
(Bryan Schulz and Craig Schulz) co-wrote the million. her scents include White Diamonds, the
3D picture, and they hope the flick will help long-lived perfume line launched almost a quarter
reinvigorate the ageing brand. his family gets a 7. John lennon of a century ago. She gets a few million a year from
cut of licencing revenue, an ongoing marketing the residuals of classic films like Around the World
juggernaut that puts Charlie and Co on t-shirts $12 million in 80 Days and Who’s Afraid of Virginia Woolf? too.
and lunchboxes and in videogames. Singer
DieD: DeCemBer 8, 1980
Age: 40
CauSe: murDer
truly here, there and everywhere. the singer-songwriter
continues to share in the Beatles’ spoils—over 63 million
albums sold in the uS alone since nielsen started counting
in 1991—both in terms of recorded music and publishing.
Other ventures, such as the Beatles-themed Cirque du
Soleil show Love! in Las vegas, pad his coffin’s coffers, too.
6. Marilyn
Monroe
$17 million
aCtreSS
DieD: auguSt 5, 1962
Age: 36
8. alBerT einsTein CauSe: OverDOSe
$11 million She remains an
PhYSiCiSt international superstar
DieD: aPriL 18, 1955 five-plus decades after
Age: 76 her death. there’s a
CauSe: naturaL CauSeS macy’s clothing label
his likeness on apparel and posters is snapped with her name on it.
Likewise a lingerie
up by nerds the way jocks buy sports jerseys. line. monkey business
Plus, israeli tech company Fourier education
makes an einstein-branded tablet computer. the this is not.
$299 gadget comes with built-in sensors mea-
suring heart rate, humidity and temperature.
13. JaMes dean
12. sTeve McQueen $8.5 million
$9 million aCtOr
aCtOr DieD: SePtemBer 30, 1955
DieD: nOvemBer 7, 1980 Age: 24
Age: 50 CauSe: Car CraSh
CauSe: COmPLiCatiOnS “You got that James Dean daydream look in your eye,” croons taylor
FrOm SurgerY Swift in her hit song ‘Style’. as her song shows, his heartthrob status iLLuStratiOnS: miChaeL Witte
mcQueen has been timelessly synonymous with remains intact. there are deals with Jockey and Dolce & gabbana, as
masculine cool, and his name and image are used well as a hair products line. he’s especially big in europe; in Prague
in ads for brands as tag heuer and Persol. a there’s the James Dean Bar (his estate gets a taste—a six-figure fee).
mcQueen-branded Porsche clothing line includes it has a vodka-and-fruit-juice cocktail named after him. a Dark ’n’
a $900 leather number. Stormy seems more appropriate.

DECEMBER 11, 2015 FORBES INDIA | 15