Page 20 - Forbes India (December 2015)
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thought leaders


           rICh Karlgaard // INNoVatIoN rules


                       IS AMERICA IN DECLINE?





          alfred kroeber’s 1944 book,                                      too short a column! But let’s say this is
          Configurations of Culture Growth, is a                           mixed. Contrast that with the 100-year
          masterpiece in the field of anthropology.                        period in the US from 1865 to 1965, when
          He was a 68-year-old professor at the                            arts and sciences were rapidly advancing.
          University of California in Berkeley when
          his 882-page book came out. Youth favours                        The bright spot
          mathematicians and mobile phone app                              How about American companies? Here at
          writers but not anthropologists. They                            last is some good news: They are advancing
          have no way of bypassing the decades of                          in the world. Trump says America
          reading and research and deep synthesis                          no longer wins. But America’s tech
          it takes to become good in their field.                          juggernauts—Apple, Google, Facebook,
            And so what did the great Kroeber                              Amazon and Microsoft—are so powerful
          conclude after all his work? First,                              that Europe wants to block them or break
          that individual geniuses in the arts and sciences tend   them up. By market cap, as of late October, the US is home
          to rise from advancing cultures, not declining ones.   to the top ten companies in the world (Apple, Google,
          The peak period of a culture is signalled by a spike   Microsoft, Exxon, Berkshire Hathaway, General Electric,
          in genius contributors in the sciences and the arts.   Facebook, Amazon, Wells Fargo and Johnson & Johnson).
          (We could add technology.) The best Greek tragedies   Five of these are tech companies with strong momentum.
          and comedies were written within a 100-year period    The evolutionary pace of core technology is
          when ancient Greece was at its peak. The peak in    slowing a bit. The half-century run of Moore’s
          Germany’s music culture lasted less than 200 years.   Law is now being challenged by the cost of circuits
          Of longer duration was England’s peak creative period   manufactured on the atomic scale. We have no flying
          in science and technology, which ran from about 1680   cars, supersonic airplanes or hyperloops—yet. Lack
          to 1910. The decline in genius contributors after that   of scientific progress is blunting technology at the
          foreshadowed England’s decline as a global superpower.  leading edge. Still, there’s so much catch-up work to
            Second, that cultures advance when ethics and values   be done, resulting in trillion-dollar opportunities, that
          become understood and are deeply embraced and when   we should merrily dive in. Energy, transportation,
          competence is tested through competition. Cultures   agriculture and health care are being transformed
          decline when the opposite happens. Most cultures    by digital technology. American entrepreneurs and
          don’t fall by being conquered, not at first. They wither   firms are in a great position to profit from this.
          from an erosion of values, insular thinking and a lack   Also in ascent are the world’s “supercities”, a trend
          of competition. Not being robust from within or tested   that ruffles nativists in every country. New York, Los
          from without, cultures become weak without knowing   Angeles and San Francisco-Silicon Valley increasingly
          it. Or sensing they might be rotting, they cling to comic   see themselves as islands in a global economy, less tied
          book values, centralised authority and thicker walls of   to the US. Are we living in a period of “peak nation”?
          protective insularity as a means of stopping the decline.  But for every rise, there’s a backlash. In Malaysia,
            Using Professor Kroeber’s analysis, would you say the   native Malays, many of whom haven’t kept pace
          US is advancing or declining? Well, successive American   with immigrants from China, India and Europe, are
          presidents have sought to consolidate power. Not a good   called the bhumiputra—sons of the soil. Ponder this:
          sign. The two presidential candidates leading in the polls   Much of Malaysia’s majority population holds victim
          as of mid-October, [Hillary] Clinton and [Donald] Trump,   status and enjoys affirmative-action benefits—and
          have turned their backs on trade policies that freely   not for being the minority but for not keeping up.
          engage with the world. Another bad sign (have we lost   Every country today has its bhumiputra. In the US,
          our competitive confidence?). How’s the country doing   they look to Bernie Sanders and Donald Trump, respond   thomas KuhleNbeCK for forbes
          on the ethics and values front? Sheesh—do we want to   to comic book values and demand more insularity.
          go there? Clinton and Trump should avert their eyes.  Their problems and pain are real. But Trump and
            Conclusion: The American political system is in decline.   Sanders offer solutions that will hasten our decline.
            How about in the arts and sciences? Too long a topic,                 Rich Karlgaard is the publisher at Forbes


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