Page 16 - Forbes India (December 2015)

Rs 1,150 cr

Contribution of the 2015 season of
the Indian Premier League (IPL) to
LeaderBoard India’s Gross Domestic Product,
according to KPMG Sports
Advisory Group.

the fAb 40 Last season’s Super bowl xLIx, in which the
Most Valuable most-watched tv event in uS history, with an
Patriots clinched a 28–24 win over the
Seahawks in the final moments, was the
Sports Brands average of 114.4 million people, peaking at 120.8
million as the game neared its conclusion.

this year’s forbes fab 40 isn’t an indicator
of what the top teams, athletes, businesses and events An average
of 28.3 million
are worth—instead, we’ve quantified how much the viewers, the
brand name of each, all by itself, contributes to its value. most in 18 years,
tuned in to watch
The formula we use is different for each category. For Duke defeat
the complete methodology, see forbes.com/fab-40. wisconsin,
68–63, for the
- MIChAeL K ozAnIAn 2015 men’s col-
lege hoops title.

Business event
rank Company brand value % change rank event brand value % change
($mln) since 2010 ($mln) since 2010
1 nike 26,000 143 1 suPer BoWL 580 38
2 esPn 17,000 62 2 oLymPiC summer gAmes 348 51
3 AdidAs 6,200 –15 3 oLymPiC Winter gAmes 285 206
nike owns the bas- 4 under Armour 5,000 843 4 FiFA WorLd CuP 229 91
ketball shoe market 5 sky sPorts 4,600 254 5 WrestLemAniA 170 nA
in the uS with a 95 6 mLB AdV. mediA 2,000 nA 6 nCAA men’s FinAL Four 150 67
percent share, includ- 7 yes 1,300 148 7 dAytonA 500 136 36
ing its Jordan brand 8 reeBok 830 –56 8 ueFA ChAmPions LeAgue 127 15
subsidiary; its stock
is up 41 percent 9 nesn 700 nA 9 CoLLege FootBALL PLAyoFF 106 nA
over the past year. 10 uFC 460 nA 10 WorLd series 101 –4

AthLete teAm
rank Athlete brand value % change rank team brand value % change
($mln) since 2010 ($mln) since 2010
1 tiger Woods 30.0 –63 1 neW york yAnkees 661 148
2 PhiL miCkeLson 28.0 180 2 Los AngeLes LAkers 521 nA
3 (t) LeBron JAmes 27.0 108 3 dALLAs CoWBoys 497 139
3 (t) roger Federer 27.0 69 4 neW engLAnd PAtriots 465 nA
5 mAhendrA singh dhoni 21.0 nA 5 reAL mAdrid 464 89
6 (t) usAin BoLt 18.0 nA 6 mAnChester united 446 65
6 (t) keVin durAnt 18.0 nA 7 BArCeLonA 437 157
8 CristiAno ronALdo 16.0 nA 8 BAyern muniCh 375 88 SuPerbowL: KevIn C. Cox / Getty IMAGeS; nCAA tyuS JoneS: LAnCe KInG / Getty IMAGeS; reAL MADrID: AnGeL MArtInez / reAL
9 rory mCiLroy 12.0 nA 9 Los AngeLes dodgers 373 nA MADrID / Getty IMAGeS ; ny yAnKeeS: JIM MCISAAC / Getty IMAGeS; PhIL MICKeLSon: Jeff GroSS / Getty IMAGeS ; uSAIn boLt:
10 FLoyd mAyWeAther 11.5 nA 10 neW york kniCks 361 nA

Puma is usain bolt’s chief sponsor; real Madrid and archrival
the sprinter’s deal is worth $10 million barcelona each took in $172
a year through the 2017 world track million in tv revenue during
& field Championships. the 2014–15 season, more
than any other soccer team
in any league worldwide. LIntAo zhAnG / Getty IMAGeS; SCott oLSon; toP: Getty IMAGeS

five-time major champion the yankees have generated
Phil Mickelson re-upped with more revenue every year
Callaway last year in a multiyear ($508 million in 2014) than all
deal for more than $10 million other baseball franchises since
annually to use its clubs, balls and Forbes began tracking team
bag during tournaments. finances in 1998.

16 | FORBES INDIA DECEMBER 11, 2015