Page 104 - (DK Eyewitness) Travel Guide - Ireland
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102      DUBLIN  AREA  B Y  AREA

                           The Brewing of Guinness

                           Guinness is a black beer, known as “stout”, renowned
                           for its distinctive malty flavour and smooth creamy
                           head. From its humble beginnings over 200 years ago,
                           the Guinness brewery site at St James’s Gate now
                           sprawls across 26 ha (65 acres). It is the largest
                           brewery in Europe and exports beers to more than
                           120 countries through out the world. Other famous
                           brands owned by Guinness include Harp Lager and
                           Smithwick’s Ale.
       Guinness Storehouse's rooftop Gravity Bar
       4 Guinness            Barley               How Guinness is Made
       Storehouse®                     The four main ingredients used to brew Guinness
                                            are barley, hops, yeast and water which,
       St James’s Gate, Dublin 8.
       Tel 408 4800. @ 78A, 51B, 123.      contrary to popular belief, comes from the
       Open 9:30am–5pm (to 7pm Jul      Wicklow Mountains rather than the River Liffey.
       & Aug) daily. Closed Good Fri,    Flaked
       24–26 Dec. & 7 = - 0    barley
       ∑ guinness-storehouse.com
                                           Malted barley
       The Guinness Storehouse®
       is a development based in                              Water
       St James’s Gate Brewery, the      Roasted
       original house of Guinness,       barley   Masher
       now completely remodelled.
       This 1904 listed building covers    Grist
       nearly four acres of floor space                         Kieve
       over seven floors built around    Grist
       a huge glass atrium. The first   mill
       impression the visitor has is of
       walking into a large glass pint,
       with light spilling down from   Irish barley is prepared in
       above; there's a copy of the   1three ways – malted, flaked
                               and roasted (to give the
       original lease signed by Arthur   distinctive tint). These are
       Guinness enshrined on the   all ground together in a
       floor. The Ingredients section is   grist mill to form a grist.
       next, where visitors can touch,
       smell and feel the ingredients
       through interactive displays.   The grist is mixed together with
       The tour continues into an   2hot water and mashed into a   Sweet
                               porridge­like consistency. The
       authentic Georgian anteroom   mixture is strained into a kieve,   wort
       to “meet” Arthur Guinness and   or mash tun, and left to stand   Residual husks
                                                  are removed
       see him at work. The Brewing   for an hour. Here starches are
       Exhibition is a noisy, steamy   turned into sugars, producing
       and “hoppy” area, which creates   a dark, sweet wort.
       the impression of brewing all
       around and provides a full
       explanation of the process.
       The historical development of                   Guinness
       Guinness cooperage is accom­                   advertising has
       panied by video footage of the                  become almost as
       craft. Models and displays tell                  famous as the
                                                        product itself.
       the story of Guinness                            Since 1929,
       transportation, the appeal of                    when the first
       Guinness world­wide, and the                     advertisement
       company's popular advertising          announced that “Guinness is Good
       campaigns. The tour ends with          for You”, poster and tele vision
       a free pint of draught Guinness        advertising campaigns have
       in the traditional Brewery Bar         employed many amusing images
       and the rooftop Gravity Bar.           of both animals and people.
       For hotels and restaurants in this region see pp296–7 and pp308–11

   102-103_EW_Ireland.indd   102                            08/03/17   11:05 am
     Eyewitness Travel   LAYERS PRINTED:
     Catalogue template    “UK” LAYER
     (Source v2.1)
     Date 5th December 2012
     Size 125mm x 217mm
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