Page 59 - Forbes - Asia (April 2019)
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TECHNOLOGY






































































              Since the launch of Uber Eats,                                                       hen early investors were pitched on Uber’s
              its leader, Jason Droege, has had
              18% of all of his meals from Eats,                                                   original plan for a car-service app in 2008,
              including this bowl of noodles.                                                      it wasn’t until the second-to-last slide that
                                                                                  Wthey heard delivery could be another mon-
                                                                                   eymaker for the business. Ten years later, delivery is no lon-
                                                                                   ger an afterthought. According to projections from its CEO,
              Uber’s Secret                                                        Dara Khosrowshahi, Uber Eats is on track to deliver some

                                                                                   $10 billion worth of food worldwide this year, up from an

              Gold Mine                                                            estimated $6 billion-plus last year. Uber takes a 30% cut and
                                                                                   a delivery fee, then pays drivers, suggesting that Uber Eats
                                                                                   could generate at least $1 billion in revenue this year, or an
                                                                                   estimated 7% to 10% of the total. That means Uber Eats is
                                                                                   already among the planet’s largest food-delivery services
              Uber Eats could make up a tenth                                      and ranks second in the U.S. behind rival Grubhub ($1 bil-
              of the ride-hailing giant’s revenue                                  lion in 2018 revenue) and ahead of competition like Caviar,

              this year, but rivals are already                                    Postmates and DoorDash.
           TIM PANNEL FOR FORBES  BY BIZ CARSON                                    losing San Francisco-based company was valued at some $76
              trying to tap the same vein.
                                                                                      Uber could certainly use the extra calories. The money-

                                                                                   billion when it last raised money, in August 2018, and bank-
                                                                                   ers hope its IPO, expected as early as this quarter, could boost
                                                                                   that to $120 billion. The problem is, there is no way Uber’s




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